Circus Group Selects Amaya Gaming

MONTREAL, July 26, 2012 /CNW/ - Amaya Gaming Group Inc. (TSX.V: AYA), an entertainment solutions provider for the regulated gaming industry, is pleased to announce a three year licensing agreement with Circus Services SPRL of Belgium, a wholly owned subsidiary of Circus Group. The agreement calls for Amaya to supply its proprietary and branded games on the Amaya platform to Circus Group's online gaming brand in Belgium, Casino777.

Circus Group was established in 1992 and is considered the premier gaming group in Belgium because they are the only company licensed to operate both gambling halls and casinos in Belgium. Current operations include 17 venues, 15 gambling halls and two land based casinos, Casino de Spa and Casino de Namur, with over 500 employees and 1,000 machines.  Through their gaming license the Circus Group operate three online websites and their casino offering can be viewed at www.casino777.be

Casino777.be was launched late 2011; one of Belgium's first regulated online gaming sites under the new legislation and has quickly become the country's premium online gaming destinations. Casino777 is a legal website in conformity with the regulations concerning Belgian casinos and under the authority of the Belgian Gambling Commission.

"We are delighted to add Amaya Gaming online games to our portfolio of casino games offered to our customers through the casino777.be platform as this will give our customers a better choice and experience," said Emmanuel Mewissen, CEO at Circus Group. 

"This is a very significant signing for us," said David Baazov, President and Chief Executive Officer of Amaya Gaming Group.  "More evidence of the convergence between traditional and online gaming taking place globally and we are delighted to have been selected by Circus Group as a partner to help grow their online offering. For Amaya we establish a great new relationship and market in Belgium with a respected operator to grow our business online and potentially offline."

About Amaya Gaming Group

Founded in 2004, Amaya Gaming Group Inc. is a technology based gaming provider for the regulated gaming industry. An expansive global organization, present in North America, Latin America, Europe, Africa and Asia, Amaya is an innovator in the gaming world.

Headquartered in Montreal, Canada, Amaya provides a host of services and solutions that range from: online and mobile gaming casino games and platforms, traditional and mobile lotteries, networked electronic gaming systems, hospitality in-room entertainment systems, management systems, content suites, advisory and management services, and integrity monitoring and auditing systems for the regulated gaming markets.  For more information please visit www.amayagaming.com or www.amayaonline.com.

Disclaimer in regards to Forward-looking Statements  

Certain statements included herein, including those that express management's expectations or estimates of our future performance constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward looking statements. Except as required by law, Amaya does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

"Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."

SOURCE: AMAYA GAMING GROUP INC.

For further information:

Mr. David Baazov
President and Chief Executive Officer
Amaya Gaming Group Inc.
North America: 1-866-744-3122
Worldwide:1-514-744-3122
http://www.amayagaming.com

Jeff Codispodi
The Equicom Group
416-815-0700 ext. 261
jcodispodi@equicomgroup.com

Organization Profile

AMAYA GAMING GROUP INC.

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