Nine volunteers from across Canada share their messages of hope and
inspiration ahead of this year's Canadian Breast Cancer Foundation CIBC
Run for the Cure
TORONTO, Aug. 6, 2015 /CNW/ - This year alone, some 25,000 Canadians
will be diagnosed with breast cancer but thanks to advances in earlier
detection, diagnosis and treatment, more women of all ages are living
longer after a breast cancer diagnosis. As the presenting sponsor of
the Wall of Hope, CIBC (TSX: CM) (NYSE: CM) invites Canadians to visit any of its 1,100
branches across the country to help build a dedicated "Wall of Hope"
filled with inspirational messages to those affected by breast cancer,
ahead of the 2015 Canadian Breast Cancer Foundation CIBC Run for the
Cure on Sunday, October 4.
For a suggested donation of $2, anyone can add an inspirational message
or honour a loved one on the in-branch Wall of Hope. Those making
donations of $5 or more will receive two Hope bracelets as a token of
appreciation: One to wear and one to share with someone special. All
proceeds support Canadian Breast Cancer Foundation (CBCF).
"Over the nearly 20 years of CIBC's commitment to this cause, we've seen
how the power of hope can make a difference to the women living with
breast cancer and to their loved ones," says Christina Kramer, CIBC
Executive Vice President, and its Executive Run Sponsor. "Hope brings
more than 125,000 Canadians together each year for the CIBC Run for the
Cure with the shared goal to create a future without this disease."
"CIBC invites everyone who has been touched by breast cancer to come out
for this year's Run and visit one of our branches to share your stories
and be inspired by the messages of others," adds Ms. Kramer. "For the
one in nine women who develop breast cancer in her lifetime, your
participation means everything."
CIBC encourages Canadians to register and fundraise for the CIBC Run for
the Cure and share their photos and stories on social media using
#CIBCRunfortheCure. In addition to supporting the Wall of Hope,
presented by CIBC in branches, Canadians can also share messages on a
digital Wall of Hope accessible on the CIBC Community website.
"Canadian Breast Cancer Foundation is grateful to CIBC, their employees
and clients across the country for their passion and commitment to our
vision of a future without breast cancer," says Jane Parsons, Executive
Director, Canadian Breast Cancer Foundation CIBC Run for the Cure.
"Funds raised through the CIBC Run for the Cure enable CBCF to continue
to fund groundbreaking breast cancer research, education and advocacy
initiatives that support those affected by breast cancer and their
The Wall of Hope decals and bracelets are limited in quantities and
available at CIBC branches across the country while supplies last.
CIBC is a leading Canadian-based global financial institution with 11
million personal banking and business clients. CIBC and our employees
are committed to the social and economic development of our
communities, with a focus on Kids, Cures and Community. In 2014, CIBC
supported over 420 communities across Canada, contributing more than
$42 million to 1,780 charitable and non-profit initiatives, including
the Canadian Breast Cancer Foundation CIBC Run for the Cure, the CIBC
Children's Foundation and United Way. You can find other news releases
and information about CIBC on our corporate website at www.cibc.com/ca/media-centre/.
About the Canadian Breast Cancer Foundation CIBC Run for the Cure
Since 1992, the annual Canadian Breast Cancer Foundation CIBC Run for
the Cure has been the largest, single-day, volunteer-led national event
in support of creating a future without breast cancer. On October 4,
2015, this national movement will again connect participants and
volunteers in over 60 communities across the country. For more
information, visit www.cibcrunforthecure.com.
About Canadian Breast Cancer Foundation
Canadian Breast Cancer Foundation is the leading community driven
organization in Canada dedicated to creating a future without breast
cancer. Our investments in innovative and relevant research and
education have led to progress in breast cancer prevention, diagnosis,
treatment and care. Since 1986, we have been at the forefront of a
nationwide movement supporting and advocating for the breast cancer
Attention Editors: The dedication to the breast cancer cause continues today with one in
three CIBC employees participating or volunteering each year. The
15,000-member Team CIBC is led by nine Regional Run Champions across
Canada passionate about creating a future without breast cancer:
"Seeing Survivors at different stages of dealing with the illness and
seeing some familiar faces come back next year reinforces why I give my
time to the cause," says Ms. Atkinson, whose cousin lost her battle
with breast cancer at the age of 44 and her mother-in-law and aunt are
both breast cancer survivors.
Eastern Ontario - Alison Phillips
"I have 5 children and this event has helped them understand the
importance of getting involved to do something positive in the world,"
says Ms. Phillips. "I would love it if they could grow up in a world
where breast cancer no longer exists."
"I'm running for a dear colleague who was lost last year to breast
cancer," says Ms. Geha. "It is remarkable to see how many people are
touched by this cause. I think it goes without saying, but seeing all
the survivors out there on Run Day really motivates me to find a cure
and I'm proud to be part of this amazing day with Team CIBC"
"I have a close friend who has gone through this journey in the last
five years, as well as a CIBC colleague who lost her life to this
terrible disease," says Ms. Munro. "The strength of these women is an
inspiration to me and drives me to do everything I can to help find a
"Hearing all the stories of survivors who are here today is what
inspires me," says Ms. Schulze, whose partner's mother is a breast
cancer survivor. "If we can help save one life at a time, then we have
made a difference."
Southwestern Ontario - Jennilea Ramos
"My grandmother had breast cancer and just recently someone very close
to me was diagnosed and is still trying to fight it ," says Ms. Ramos.
"This is closer to my heart now more than ever!"
"I've watched friends and colleagues battle this disease," says Ms.
Shimkoff."It is their strength and the feeling of togetherness we all
feel united in this cause that motivate me to do whatever I can to help
make a difference."
British Columbia -Jassy Braich
"It matters to me because, at any moment, breast cancer could be at my
doorstep affecting my family and family is the foundation of my life,"
says Mr. Braich, who volunteers each year for his wife, daughter, mom
Atlantic Canada - Susan Diab
"I have great memories from being involved in the CIBC Run for the
Cure," says Ms. Diab. "Seeing so many people united for a wonderful
cause, communities coming together with a single focus and hearing
survivors speak about their experience and how the Run has touched
their lives. Events like the Run inspire us all to make a difference."
For further information:
Media contact: Caroline Van Hasselt, Director, External Communications and Media Relations, 416-784-6699, or firstname.lastname@example.org.