The bank encourages Canadians to explore their country and show how they #StandForCanada
TORONTO, March 27, 2017 /CNW/ - CIBC (TSX: CM) (NYSE: CM) is proud to announce that starting today through August 2017, Canadians and visitors to the country can now pick up a free Parks Canada 2017 Discovery Pass at any CIBC banking centre from coast-to-coast-to-coast.
The initiative to bring the outdoors to Canadians by offering an opportunity to explore all of Parks Canada's national locations, is thanks to a partnership between Parks Canada and CIBC in celebration of the bank's and the country's shared 150th birthday.
"We are delighted to be partnering with CIBC to distribute Parks Canada's 2017 Discovery Passes. With CIBC's reach, we can ensure that millions of Canadians have access to Parks Canada's treasured places. As we celebrate Canada's 150th anniversary of Confederation, we invite Canadians to be inspired and captivated by the stories of the people and events that shaped the Canada of today. Canada's national parks, national historic sites and national marine conservation areas enable Canadians to experience their rich history and heritage in a special way and will play a big part in the celebration of Canada 150," says Catherine McKenna, Minister of Environment and Climate Change and Minister responsible for Parks Canada.
This partnership is part of CIBC's year-long celebration of its shared 150th birthday with Canada and an example of how the bank is helping people across the country demonstrate pride in their nation and show how they #StandForCanada.
"Our national parks and sites are among our country's greatest treasures. We are thrilled to offer Canadians easy access to free Discovery Passes so they can experience the sights and sounds of these beautiful locations as they celebrate Canada's 150th this summer," says Christina Kramer, CIBC Executive Vice President.
Founded in 1867, CIBC shares a longstanding history with Canada. As a proud Canadian company, it has contributed to shaping our nation into one of the best in the world, helping people prosper and businesses grow, as it builds the bank of the future.
In celebration of 150, CIBC is asking Canadians how they #StandForCanada by joining the conversation on Twitter @CIBC, Facebook (www.facebook.com/CIBC) and Instagram @CIBCNow. To learn more about CIBC's proud history, download the CIBC150 App and discover new stories every week.
CIBC is a leading Canadian-based global financial institution with 11 million personal banking and business clients. Through our three major business units - Retail and Business Banking, Wealth Management and Capital Markets - CIBC offers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada with offices in the United States and around the world. Ongoing news releases and more information about CIBC can be found at www.cibc.com/ca/media-centre/ or by following on LinkedIn (www.linkedin.com/company/cibc), Twitter @CIBC, Facebook (www.facebook.com/CIBC) and Instagram @CIBCNow.
For further information: Olga Petrycki, Director of Public Relations, CIBC, 416-306-9760 or firstname.lastname@example.org; Diana Spremo, Senior Communications Consultant, CIBC, 416-780-7485 or email@example.com