CIBC announces exclusive broadcast sponsorship of 2010 FIFA WORLD CUP (TM)

CIBC will help bring the world's most popular sport to Canadians from coast-to-coast

TORONTO, April 8 /CNW/ - CIBC (CM: TSX; NYSE) - CIBC is today announcing that it is partnering with CBC, Radio-Canada and Telelatino as the exclusive financial services broadcast sponsor of the 2010 FIFA WORLD CUP in Canada.

"CIBC is very proud to join the CBC, Radio-Canada and Telelatino as the broadcast sponsor to bring the 2010 FIFA WORLD CUP(TM) to soccer fans all across Canada," said Stephen Forbes, Executive Vice President, CIBC Marketing, Communications and Public Affairs.

"More Canadians play soccer than any other sport and the FIFA WORLD CUP(TM) draws out the pride and passion of millions of Canadians from every background. CIBC is very proud to support this spirit of competition that celebrates and enriches Canadian diversity."

The 2010 FIFA WORLD CUP(TM), being hosted in South Africa from June 11th to July 11th, 2010, will be one of the largest global sporting events ever, involving 32 national teams and expected to draw over 30 billion worldwide viewers to more than 60 games over four weeks.

"Soccer is the world's most popular sport which appeals to everyone irrespective of age, gender, skill-level, language, race or nationality," says Mr. Forbes. "In 2010 we will once again see Canada's diverse communities rally around their favourite teams with excitement and enthusiasm. CIBC is proud to be a part of this historic event."

CIBC is a leading North American financial institution with nearly 11 million personal banking and business clients. CIBC offers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada, in the United States and around the world. You can find other news releases and information about CIBC in our Press Centre on our corporate website at www.cibc.com.

SOURCE CIBC

For further information: For further information: Kevin Dove, Senior Director, External Communications and Media Relations, CIBC at (416) 980-8835, kevin.dove@cibc.ca


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