CI Financial reports net sales of $346 million, asset growth of 2.0% in
February

TSX Symbol: CIX

TORONTO, March 2 /CNW/ - CI Financial Corp. ("CI") today reported gross retail sales of $1.0 billion and net sales of $346 million for the month of February. Net sales consisted of $328 million in net sales of long-term funds and $18 million in money market funds.

For the year-to-date, CI had gross retail sales of $1.8 billion and net sales of $446 million.

Total fee-earning assets at February 28, 2010 were $88.2 billion, an increase of $1.6 billion or 1.8% over the month. Assets under management increased by $1.3 billion or 2.0% in February to $66.3 billion. At month's end, assets under management consisted of retail investment funds at CI Investments Inc. of $62.5 billion and institutional assets of $3.8 billion. CI also reported assets under administration at Assante Wealth Management (Canada) Ltd. of $21.2 billion, and other fee-earning assets of $706 million.

Average retail assets under management for the year-to-date were $62.3 billion, an increase of 12.3% over average retail assets for fiscal 2009.

Additional information about CI's sales, assets and financial position can be found below in the tables of preliminary statistics and on its website, www.ci.com/cix, in the Statistics section. The sales and assets reported in this release are the only statistics authorized by CI and CI takes no responsibility for reporting by any external sources.

    
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                             CI FINANCIAL CORP.
                              February 28, 2010
                             MONTH-END STATISTICS
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    MONTHLY SALES DATA
     RETAIL MANAGED                  GROSS SALES   REDEMPTIONS     NET SALES
     FUNDS                            (millions)    (millions)    (millions)
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    Long-term funds                         $920          $592          $328
    Short-term funds                        $102           $84           $18
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    TOTAL RETAIL FUNDS                     $1022          $676          $346
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    FEE-EARNING ASSETS                Jan. 31/10    Feb. 28/10
                                      (millions)    (millions)      % Change
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    Retail assets under management       $61,146       $62,483           2.2%
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    Institutional managed assets           3,869         3,832          -1.0%
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    TOTAL assets under management        $65,015       $66,315           2.0%
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    Assante assets under
     administration*                    20,862        21,180           1.5%
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    CI other fee-earning assets              727           706          -2.9%
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    TOTAL FEE-EARNING ASSETS             $86,604       $88,201           1.8%
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    MONTHLY AVERAGE RETAIL ASSETS     Jan. 31/10    Feb. 28/10
     UNDER MANAGEMENT                 (millions)    (millions)      % Change
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    Monthly average retail assets        $62,716       $61,755          -1.5%
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    QUARTERLY AVERAGE RETAIL ASSETS   Dec. 31/09    Feb. 28/10
     UNDER MANAGEMENT                 (millions)    (millions)      % Change
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    Quarterly average retail assets      $61,186       $62,260           1.8%
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    FISCAL AVERAGE RETAIL ASSETS     Fiscal 2009   Fiscal 2010
     UNDER MANAGEMENT                 (millions)    (millions)      % Change
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    Fiscal year average retail
     assets                              $55,430       $62,260          12.3%
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    EQUITY                                 FINANCIAL POSITION
                                           (millions)
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    Total outstanding
     shares             291,545,114  Bank debt                          $672
    QTD weighted avg.
     shares             291,549,742  Cash and marketable securities      (42)
                                     ----------------------------------------
    Yield at $20.90             3.4% Net debt outstanding               $630
                                     ----------------------------------------
    In-the-money options  5,892,580  In-the-money option liability
                                      (net of tax)                       $21
    Percentage of all options    74% Terminal redemption value of funds $802
    All options % of shares     2.7% Quarter-to-date equity-based
                                      compensation(xx)                   ($1)
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    *    Includes CI investment fund assets administered by Assante
           advisors.
    (xx)   Estimate partially based on marked-to-market pre-tax option
           expense accrual from change in share price and vesting from last
           quarter-end ($22.00) to February 26, 2010 ($20.90)

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    GEOGRAPHIC EXPOSURE OF AUM
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    Canada                         52%            Asia                     3%
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    United States                  22%           Other                     3%
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    Europe                         10%            Cash                    10%
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CI Financial Corp. (TSX: CIX) is an independent, Canadian-owned wealth management company. CI offers a broad range of investment products and services, including an industry-leading selection of investment funds. CI is on the Web at www.ci.com/cix.

This press release contains forward-looking statements with respect to CI and its products and services, including its business operations and strategy and financial performance and condition. Although management believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties. Actual results may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from expectations include, among other things, general economic and market factors, including interest rates, business competition, changes in government regulations or in tax laws, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time.

SOURCE CI Investments Inc.

For further information: For further information: Stephen A. MacPhail, President, CI Financial Corp., (416) 364-1145


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