Choose to start your mobile journey with the new Moto E

TORONTO, Feb. 25, 2015 /CNW/ - We're big on firsts at Motorola. Whether that's your first job, your first phone or your first status post. We live in a world where access to new experiences and information are at our fingertips and that's exactly what we want to give more people more access to. There are millions of people that haven't yet joined the smartphone revolution because they either haven't found the right product or they don't want to spend hundreds of hard earned dollars to start the journey.

That's why last year we launched Moto E, a new class of smartphone tailored for those looking for a great mobile experience at a price that wouldn't break the bank. Now, we're taking Moto E a step further. We're introducing the next generation, packed with more features and functionality to give people around the world even greater access to life's possibilities - without a hefty price tag. Because we believe access to the mobile internet should be a choice, not a privilege.

Meet the new Moto E. The new Moto E helps you connect to the world like never before. Now available with 4G LTE speed1, a 4.5-inch qHD display, front-facing camera, the latest Android™ software (Lollipop) and even more customization options. And, for the first time, we're bringing personalized software experiences that we introduced with Moto X to our most affordable device. The new Moto E packs a bigger smartphone punch for a fraction of the average smartphone cost.

Start connecting at 4G LTE1
We took an already great smartphone and paired it with the best network in the world. Start browsing the web, streaming music, playing games and watching videos all at 4G LTE speeds.

Do more, faster, with a quad-core processor
The new Moto E features a powerful Qualcomm® Snapdragon™ processor with a 1.2GHz quad-core CPU and advanced graphics. Start switching back and forth between your favourite apps without slowing down. Or listen to music and surf the web at the same time -- without missing a beat.

Keep going with an all-day battery
With a 2390 mAh battery, the new Moto E is designed to last a full day2. Dash to school or work in the morning. Meet up with family or friends. Then head out for the evening. All without worrying about stopping to recharge.

Take more shots with two cameras
The new Moto E comes with a 5-megapixel rear-facing camera and a second camera in front, making it perfect for selfies or video calls with family and friends. With two twists of the wrist, you can launch the camera with Motorola's Quick Capture feature. Want to take a selfie? Just twist your wrist again to switch to the front-facing camera. All without touching the screen.

Start with the latest Android™ OS, Lollipop
The new Moto E runs Android™ Lollipop, the latest version of the world's most popular mobile operating system.

Let the fun begin... just add colour
Give your phone a splash of colour with interchangeable Motorola Bands and Grip Shells3. Start with a black or white phone and then choose from six Motorola Bands like turquoise or raspberry, or attach a colourful Grip Shell for added protection from scrapes and spills.

Make it easy with Moto software experiences
With the new Moto E, you get premium Moto experiences like Moto Display for notifications and updates without interruptions and Moto Migrate to quickly and easily transfer contacts, photos and videos to your new phone.

The new Moto E will be available for about $150 next month at Koodo, TELUS and Videotron. It will also be available at chatr wireless, MTS and WIND this spring.

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14G LTE not available in all regions. Please check with your local Motorola representative for availability.

2All battery life claims are approximate and based on an average mixed use profile that includes both usage and standby time. Actual battery performance will vary and depends on many factors including signal strength, network configuration, age of battery, operating temperature, features selected, device settings, and voice, data, and other application usage patterns

3Motorola Bands and Grip Shells sold separately.

SOURCE MOTOROLA MOBILITY CANADA

For further information: Media contact: Kat Hanley - kathanley@motorola.com; Meaghan Beech - meaghan.beech@hkstrategies.ca

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