Chocolats Favoris opens in British Columbia

Unique and magical chocolate shop launches in Victoria

VICTORIA, July 5, 2016 /CNW/ - Chocolats Favoris, the artisan chocolate shop and creamery, has made its way to Western Canada, in Victoria, B.C. A welcome addition to Government Street, Chocolats Favoris brings its highly successful and unique concept to chocolate lovers in Victoria.

Clients will discover what makes Chocolats Favoris a truly distinctive chocolate destination: a station dedicated to dipping soft-serve ice cream in one of 12 exclusive chocolate flavours, including Original Milk, Dulce de Leche, Cookies and Cream and Salted Caramel, canned chocolate fondue that customers can bring home to enjoy with family and friends, and a huge counter of chocolate (fine chocolate and bars)—all within an enchanting decor that sets Chocolats Favoris apart from other chocolate shops. To enjoy the Chocolats Favoris magical experience at home, cans are available in all Thrifty Foods locations.

"Chocolats Favoris is about more than just chocolate. It's a way to spend time with family in a magical and friendly atmosphere, and to taste products that are unique—and absolutely delicious!" said Dominique Brown, Chocolats Favoris' President, who is sure the concept shop will resonate well with Victoria residents and tourists.

Regional job creation and investments

The arrival of Chocolats Favoris in Victoria represents an investment of more than $600,000 in the region. It will also create from 30 to 40 jobs within the local community. The shop is located at 1010 Government Street.

Conquering the world with chocolate

Since the beginning of the Chocolats Favoris adventure, Dominique Brown had a vision to take over the world. "This new shop opening is part of our major expansion plan to achieve $100 million in turnover by 2020. This is our second shop outside Québec—but that's only a start. We want Chocolats Favoris to be the chocolate destination preferred by all Canadians, with shops in all major cities within the next three years." Chocolats Favoris currently has 20 chocolate shops in Québec, one shop in Ontario and one in Victoria. It plans to increase its total shop number to 24 by fall 2016. "We're also planning to expand abroad as of 2017," explained Mr. Brown whose objective is undoubtedly to conquer the world with chocolate.

About Chocolats Favoris

Chocolats Favoris was founded in 1979 in Lévis, Canada, located just outside Québec City. For over 36 years, the company has carved an enviable reputation for its exceptionally high-quality artisanal chocolate as well as its ice-cream dippings made out of pure, real chocolate and offered in 12 unique flavours. In 2013, Québec businessman Dominique Brown stepped down as President of Beenox, an internationally renowned video game studio, to inject his creativity and ambition into building a unique brand and concept of chocolate shops.

Source:
Dominique Brown
President and CEO
www.chocolatsfavoris.com
www.facebook.com/chocolatsfavoris

SOURCE Chocolats Favoris

Image with caption: "Hailing from Quebec, unique concept shop Chocolats Favoris opens its doors for the first time on the West Coast in Victoria, B.C. (CNW Group/Chocolats Favoris)". Image available at: http://photos.newswire.ca/images/download/20160705_C3604_PHOTO_EN_727336.jpg

For further information: Contact (media relations only): Andrew Leyne, Consultant Hill+Knowlton Strategies, T: 250-383-0995, C: 250-818-2557, andrew.leyne@hkstrategies.ca

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Chocolats Favoris

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