Video: Industry experts and CHFA Members share the top five summer trends in natural health from this year's CHFA West trade show held in Vancouver
Leading experts reveal what's hot for the season
TORONTO, May 21, 2014 /CNW/ - The Canadian Health Food Association (CHFA) today announced the top five trends Canadians should look for this
summer at their local health food store. Summer is around the corner
and Canadians are eager for the insider scoop on this summer's new,
effective ways to stay cool, hydrated and healthy naturally. Throughout
the spring, CHFA reached out to top natural health experts across Canada to gather their
insights on the many exciting trends in natural health.
"Summer heat and seasonal changes put new stresses on our body's
systems," says CHFA president Helen Long. "Leading experts helped us
find new, exciting, natural solutions that we are pleased to share with
Canadians across the country to help them get the most out of summer."
The top five trends are:
Trend Number One: Natural Hydration
The first choice for summer 2014 hydration is a new beverage that's
close to home: maple water. Spring is maple syrup season, when maple
farmers across the country tap their trees and boil down the sap to
make maple syrup. What many Canadians do not know is, in its purest
form, maple sap is an effective summer hydrator. Filled with minerals
such as potassium, calcium, magnesium and manganese, this low calorie
beverage can provide energy without spiking your blood sugar. Other
natural healthy alternatives include coconut water, kombucha or making
your own fruit infused water to stay hydrated this season.
Trend Number Two: Natural Skin Care
Opting for a sunscreen that contains zinc-oxide and titanium-dioxide in
the ingredient list is a must this summer, especially when choosing one
for your kids. When applied, these metals lay on the surface of the
skin without being absorbed, and reflect potentially damaging UVA and
UVB rays. For after-sun protection, the focus is on Aloe Vera and
vitamin E creams, as both are excellent natural options to help soothe
the pain caused by sun burns. Keeping your body's internal defenses
stocked with anti-oxidant supplements like carotenoids, Vitamin C and
Vitamin E can also help to protect your skin against sun damage.
Trend Number Three: Ultimate Summer Supplements
The hottest supplements to watch for on the shelves of your local
natural health retailer this summer include omega-3s and Astaxanthin.
Astaxanthin is a supplement naturally derived from a pink carotenoid
antioxidant found in algae. According to holistic pharmacist Sherry
Torkos, "Astaxanthin has been clinically studied for helping to protect
against wrinkles, redness, and UV damage." Natural health experts also
raved about anti-oxidants Vitamin C and Vitamin E, all of which help
your body respond to the harsh effects of UV radiation resulting from
sun exposure. If you are currently on medications, or taking other
natural health products, speak with your health care practitioner about
which supplements are right for you.
Trend Number Four: Label Literacy
Canadians are increasingly demanding simple, transparent labelling.
"Many manufacturers are leading the way and saying 'we believe in truth
in labeling and we are going to self-declare what all the ingredients
are in the product,'" said Matthew James, chair of CHFA's Board of
Directors and President of Purity Life Health Products LP. Canadians
should look out for labels like the Canadian Organic Symbol that tells
you at a glance that the ingredients used are obtained from certified
Trend Number Five: Summer Superfoods for Natural Health
"This summer's trendiest super food is going to be watermelon," says
Nutrition Journalist and gluten-free expert, Kathy Smart. "It is
extremely hydrating and provides a lot of important minerals. Expect to
see it in people's water bottles, salads and frozen into popsicles."
Watermelon is also a great source of lycopene, a potent antioxidant
pigment that gives the watermelon its rich colour, with a growing list
of benefits from prostate to skin health. Other delicious and healthy
summer superfoods range from seaweed snacks and healthy bars, to
anything and everything coconut.
For the full details on the top five natural health trends for summer,
Canadians should visit their local health food store or chfa.ca.
The Canadian Health Food Association is Canada's largest national trade
association dedicated to the natural health and organic products
industry. The association represents manufacturers, retailers,
wholesalers, distributors and importers of natural health and organic
products, including foods, vitamin and mineral supplements, herbal
products, homeopathics, sports nutrition products, fibres and health
and beauty aids. With a membership of over 1,000 business owners and
operators across the country, CHFA represents an industry that
contributes $6 billion to the Canadian economy.
Video with caption: "Video: Industry experts and CHFA Members share the top five summer trends in natural health from this year's CHFA West trade show held in Vancouver". Video available at: https://www.youtube.com/watch?v=gfBcF75SuuY
Image with caption: "CHFA's top picks for natural hydration for summer 2014 include coconut water, maple water and kombucha. For tips on how to stay hydrated and healthy this summer visit chfa.ca (CNW Group/Canadian Health Food Association)". Image available at: http://photos.newswire.ca/images/download/20140521_C9116_PHOTO_EN_40572.jpg
Image with caption: "We can all be sun-smart this summer, with natural, mineral-based sunscreens. Don't forget to look for great new after-sun products with Aloe vera and vitamin E. For more tips on how to protect and sooth your skin naturally visit chfa.ca (CNW Group/Canadian Health Food Association)". Image available at: http://photos.newswire.ca/images/download/20140521_C9116_PHOTO_EN_40575.jpg
Image with caption: "This summer, head to your local natural health food store to find the hottest natural health products designed to help you remain naturally radiant. For more information on the top natural health solutions for summer2014 visit chfa.ca (CNW Group/Canadian Health Food Association)". Image available at: http://photos.newswire.ca/images/download/20140521_C9116_PHOTO_EN_40574.jpg
Image with caption: "Canadians are increasingly demanding simple, transparent labelling. This summer, CHFA is encouraging Canadians to look for labels like the Canadian Organic Symbol that tells you the ingredients used are obtained from certified organic sources. For more information on labels, visit chfa.ca. (CNW Group/Canadian Health Food Association)". Image available at: http://photos.newswire.ca/images/download/20140521_C9116_PHOTO_EN_40573.jpg
Image with caption: "Natural health experts suggest this summer's trendiest super food is going to be watermelon. It is extremely hydrating and provides many important minerals. To learn about more delicious summer super foods, visit chfa.ca. (CNW Group/Canadian Health Food Association)". Image available at: http://photos.newswire.ca/images/download/20140521_C9116_PHOTO_EN_40576.jpg
SOURCE: Canadian Health Food Association
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