New National Partnership Offers AIR MILES for New Vehicle Purchase &
TORONTO, Jan. 3, 2013 /CNW/ - Canadians can start the New Year by
hopping in the driver's seat with Chevrolet, Buick, GMC, Cadillac and
the AIR MILES Reward Program. Starting today, AIR MILES Collectors can
earn reward miles during key promotional periods when they steer their
way to a Chevrolet, Buick, GMC or Cadillac dealership to purchase or
lease their next vehicle.
"Our customers are our number one priority and this partnership with AIR
MILES will provide even more value with the purchase or lease of a new
Chevrolet, Buick, GMC or Cadillac vehicle," said Marc Comeau, vice-president, sales, service and marketing, General
Motors of Canada. "Many of our existing customers already collect AIR
MILES and this partnership will bring more of AIR MILES 10 million
Collectors to our dealerships to experience one of our new launch
products like the all-new Chevrolet Trax, Buick Verano or the
Canadian-built Cadillac XTS."
Canadians and AIR MILES Collectors across the country will be able to
take advantage of this new partnership, kicking earning opportunity
into high gear!
The addition of GM to the AIR MILES Reward Program showcases the breadth
of industries and services in which the program offers value to its
more than 10 million Collectors.
"GM is a magnificent addition to the Program, bringing with them its
vision of innovation and evident passion for their customers," said
Andy Wright, president, AIR MILES Reward Program. "Our exclusive
partnership with one of North America's largest automotive brands will
add even more earning opportunities for our Collectors and GM
All Chevrolet, Buick, GMC and Cadillac dealerships across Canada are
participating in the AIR MILES partnership. To learn more about this
initiative and which offers are being provided by local dealerships,
Canadians are encouraged to visit their nearest dealer location, or
About General Motors (Canada)
Headquartered in Oshawa, Ontario, General Motors of Canada Limited
(GMCL) employs more than 9,000 people across the country and is a
recognized leader in green manufacturing. GMCL markets the full range
of fuel-efficient Chevrolet, Buick, GMC and Cadillac vehicles and
related services through Canada's largest automotive dealer network.
More information regarding GMCL models can be found at www.gm.ca, or by following @GMCanada on Twitter.
About the AIR MILES Reward Program
Founded in 1992, the AIR MILES Reward Program is Canada's premier
coalition loyalty program with more than 10 million active Collector
accounts, representing approximately two-thirds of all Canadian
households. The AIR MILES Reward Program allows Collectors to earn
reward miles simply by doing their everyday shopping at more than 220
leading brand-name Sponsors, representing thousands of retail and
service locations across Canada and leading global brands online. The
AIR MILES Reward Program also allows Collectors to indulge in more than
1200 leisure, entertainment, merchandise, travel and a range of
accredited, environmentally-friendly lifestyle rewards. With AIR MILES
Cash, Collectors can also have the flexibility to instantly redeem
their AIR MILES reward miles in-store towards many everyday and high
value purchases like gas, grocery, drug store items and home
improvement purchases at participating Sponsors.
SOURCE: AIR MILES Reward Program
For further information:
(905) 442-6555 cell
AIR MILES Reward Program
Media Relations Office