Canadians across the country can now enjoy original recipes and fresh ingredients delivered straight to their door
TORONTO, June 22, 2016 /CNW/ - Chef's Plate, Canada's market leader in fresh, chef-inspired meal kits, today announced a national expansion that will bring fresh, pre-portioned ingredients and seasonal recipes for home cooking, to Canadians from coast to coast. Following a successful launch in Ontario, the company is expanding its operations to deliver to Western Canada (B.C., Alberta and Manitoba) beginning June 20th then rolling out to Canadians in Quebec and Maritime provinces over the course of the summer.
"Expanding nationally means more Canadians will soon discover the convenience and excitement of an incredible home cooking experience with original recipes and fresh ingredients delivered to their home," said Jamie Shea, co-founder of Chef's Plate. "We want to take the stress out of meal planning and grocery shopping by offering fresh ingredients and delicious easy-to-follow recipes, so this is really a dream come true."
Chef's Plate works with local Canadian farmers to source top-quality, seasonal ingredients that are fresher and more affordable than what is typically found in a local grocery store. New recipes are introduced each week and are curated by Chef's Plate's award-winning in-house culinary team. With 60 per cent of customers coming from existing customer referrals, the company's experienced exponential growth over the past two years and expects to expand to 200 employees by the end of the year.
Today, Chef's Plate is also pleased to introduce a new family plan, the first of its kind in Canada. The family plan features seasonal, balanced, kid-friendly recipes designed to serve a family of four. The family plan offers flexibility, allowing families to enjoy a variety of kid-friendly meals perfect for picky eaters and discerning parents alike.
"We pride ourselves on offering customizable meal plans for every type of home cook," continued Shea. "We want to empower Canadians to be the drivers in their own culinary journey and with offerings for families to young professionals and couples, the possibilities are endless."
Chef's Plate's success in the fast expanding meal-kit delivery sector–which food industry consulting firm Technomic estimates will be a $3-5 billion segment over the next decade–can be attributed to its winning formula: the company offers meal kits each week comprised of pre-portioned, farm-fresh ingredients with chef-inspired recipes – all delivered directly to customers' doors. The result: delicious and affordable home-cooked meals in 30 minutes or less with no wasted food.
Chef's Plate's online menu allows you to view upcoming meals and customize your delivery and meal choices, with seven dishes to choose from (three vegetarian) each week.
To learn more, please visit www.chefsplate.com.
About Chef's Plate
Chef's Plate, Canada's leader in the meal kit delivery market, delivers pre-portioned, locally-sourced farm fresh ingredients and easy-to-follow recipes in refrigerated kits right to its customers' homes at an affordable cost. It's cooking made easy. As a food-tech company, its innovative business model connects people to local farmers and purveyors, re-investing in Canada's farm to table platform. The company was founded in late 2014 and has grown to 125 employees. For more information, please visit: www.chefsplate.com, or connect via social media on Facebook, Twitter or Instagram.
SOURCE Chef's Plate
For further information: Raneal Engineer on behalf of Chef's Plate, Office: 416-644-2263, Mobile: 416-509-7996