76% agree with privately-owned wine shops that are government licensed;
Majority oppose expanding sale of alcohol to corner and grocery stores
ST. CATHARINES, ON, Jan. 16, 2013 /CNW/ - A majority (54%) of Ontarians
support the creation of privately-owned wine shops to serve as a
complement to the LCBO stores and outlets according to a new poll.
Support rises to more than three-quarters of Ontarians (76%) when told
the new wine shops would follow the same strict licensing rules in
place already for bars and restaurants, as proposed by the Wine Council
of Ontario at www.mywineshop.ca
The same poll also finds that a majority of Ontarians (52%) oppose the
sale of alcohol to corner and grocery stores with more than one third
of Ontarians (35%) strongly opposed to the idea.
"These findings confirm that Ontarians support privately-owned wine
shops as the Goldilocks solution - we're not too hot, we're not cold,
like a great glass of wine we're just right," said Hillary Dawson,
President of the Wine Council of Ontario. "Consumers want expanded
choice and increased convenience but they don't want to risk the
uncontrolled sale of beer and wine to minors in corner stores. That's
why mywineshop.ca emerges as the preferred option."
Among the poll's findings:
76% of Ontarians agree with the idea of privately-owned wine shops
provided they're licensed by government and follow the same rules as
bars and restaurants when it comes to sale of alcohol.
65% of Ontarians agree that it's time for Ontario to follow the lead of
other provinces who allow privately-owned wine shops that offer
consumers additional wines not provided by their liquor board.
63% of Ontarians agree that privately-owned wine shops that would
operate as a complement to the LCBO would provide greater selection and
61% of Ontarians like that privately-owned wine shops would see
investment risk and finance shouldered by the private sector.
52% of Ontarians oppose expanding the sale of beer, wine and spirits to
grocery and corner stores only.
Such wine shops would respond to consumer demand for increased
convenience and expanded choice based on the successful models already
in operation in provinces such as British Columbia, Manitoba and Nova
"Ontario lags other jurisdictions in Canada and around the world in
allowing the mywineshop.ca model," continued Dawson. "In British
Columbia, for example, we saw these stores boost consumer choice,
economic return and helped expand sales of high quality local VQA
wines. Working alongside the LCBO, we can create exactly the same
results here in Ontario."
The poll was conducted by Innovative Research Group by telephone among
605 randomly selected Ontario residents aged 18 years or older between
December 13th and 29th 2012. The results are considered accurate to within ±4.0% 19 times out
The Wine Council of Ontario (WCO) is the champion of Ontario's high
quality, authentically local Vintner's Quality Alliance (VQA) wines and
of promoting wine country as a destination. As a non-profit trade
association, WCO represents 80-plus wineries from across the designated
viticulture areas of the province: Niagara Peninsula, Prince Edward
County, Lake Erie North Shore and Pelee Island. Our members are grape
growers, manufacturers and leaders in tourism in their communities. We
are the future of Ontario's wine industry, which is a source of new
investment, jobs and award-winning wines. The Wine Council of Ontario's
role is to promote Ontario VQA wines and vintners, support the
production of excellent local wines valued at home and abroad, and
build on the substantial economic benefits that the VQA wine industry
brings to the province. Authentically local VQA wine is made without
imported grapes. The Wine Council of Ontario promotes the unique
qualities of Ontario's locally grown wines through its consumer facing
brand Wine Country Ontario.
SOURCE: Wine Council of Ontario
For further information:
For further information or to request an interview, please contact:
Hillary Dawson, President of the Wine Council of Ontario
905.684.8070 ext 225