Cheerios Goes Gluten-free

Five varieties of gluten-free Cheerios cereals available in stores by the end of the summer

TORONTO, July 20, 2016 /CNW/ - Good news for Canadians looking for gluten-free options: they can soon enjoy their favourite kinds of Cheerios. Beginning this month and rolling out across Canada over the summer, five Cheerios products are going gluten free: Original Cheerios, Honey Nut Cheerios, Multi-Grain Cheerios, Apple Cinnamon Cheerios and Chocolate Cheerios.

"We are so excited that Canadians seeking gluten free options will now have even more choice," said Emma Eriksson, Director of Marketing for General Mills Canada. "We want everyone to enjoy our cereals and these gluten-free Cheerios products will maintain the same great taste that consumers love at the same price they're used to."

Gluten-free Cheerios was first introduced in the U.S. last summer. General Mills developed a process – years in the making –  to remove the small amount of wheat, rye and barley from its supply of whole oats in order to ensure that the oats used for Cheerios meet Health Canada's requirements and standards for gluten-free products.

The gluten-free Cheerios products will be clearly labelled "gluten-free" on the front of the box.

Along with the new line-up of gluten-free Cheerios, General Mills already offers Rice Chex, Chex Honey Nut and Cinnamon Chex as gluten-free options and Chocolate Chex is launching in Canada this summer.

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About General Mills Canada Corporation

Established in 1954, General Mills Canada Corporation is based in Mississauga, Ontario.  The company is dedicated to serving the world by making food people love.  It's most popular products include Cheerios* and Honey Nut Cheerios* cereals, Nature Valley* snacks, Yoplait® and Liberté* dairy products, and Old El Paso* Mexican products.    

General Mills is a proud and long-time supporter of the Canadian Olympic team, Hockey Canada, Concerned Children's Advertisers and United Way.

*Trademarks of General Mills or its affiliates
® Trademarks of YOPLAIT MARQUES S.N.C. (France) used under license. 

SOURCE General Mills Canada

For further information: Katie MacKay, Veritas Communications, / 416.955.4571

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