PayPal introduces new "Donate" feature in its updated PayPal
Mobile 2.5 for iPhone and enhances fundraising capabilities on Facebook
TORONTO, Aug. 26 /CNW/ - PayPal and
leading Canadian companies announced two new ways for Canadians to use
the power of smartphones and social media to quickly and simply send
charity donations or raise money for their favourite causes.
"Canada is a caring society and Canadians are very technologically
savvy," says Darrell MacMullin, General Manager, PayPal Canada. "By
bringing these two powerful qualities together and making charitable
giving and fundraising simpler on the digital platforms Canadians use
every day, PayPal hopes to help charities find new ways of raising
PayPal Mobile 2.5 for iPhone makes charitable giving easy
The new version of the PayPal Mobile 2.5 released today on iTunes
allows customers to send charity donations to 17 highly-regarded,
national Canadian non-profit organizations directly from their iPhone,
iPad or iPod Touch. Donations can be funded from a PayPal account
balance, bank balance or credit card. PayPal worked with Artez
Interactive, a Toronto-based online fundraising solutions provider
to make the donate feature possible.
The use of smartphones to buy products and services from online
retailers, known as mobile commerce, has exploded in recent years.
PayPal customers completed $25 million in mobile purchases in 2008. In
2009, the figure jumped to $141 million. In 2010, PayPal expects to
process more than $500 million in mobile transactions.
Part of that growth has been fuelled by the rapid adoption of
smartphones in Canada. According to an IDC report in January 2010,
smartphone penetration among businesses and consumers in Canada is about
25 per cent, but is growing at a rate of 30 per cent year over year. In
Canada, the growing number of advanced networks is expected to continue
to drive smartphone adoption.
"Customers are comfortable using smartphones for all kinds of
professional and personal needs, so making it easier for Canadians to
give to charities that way is important," said Philip King, President
and CEO, Artez Interactive. "For charities, mobile giving is a new
channel; one that allows people to give quickly and simply and one that
may help reach new, younger audiences who don't respond as readily to
traditional fundraising campaigns."
"When disasters occur it's important to reach as many donors as possible
and make it simple to donate," said Almin Surani, Chief Information
Officer, Canadian Red Cross.
"People sometimes have every intention of sending a donation, but it's
not always top of mind. The PayPal mobile app makes donating fast,
simple and immediate."
Nationally recognized Canadian non-profit organizations which are
included in the PayPal Mobile 2.5 for iPhone include:
- Canadian Red Cross
- Centre for Addiction and Mental Health (CAMH)
- UNICEF Canada
For Humanity Canada
- David Suzuki Foundation
Mental Health Association
- Canadian Cancer Society
- The Salvation Army
Society of Canada (Lou Gehrig's disease)
- Alzheimer Society
- Canadian National Institute for the Blind
and Girls Clubs of Canada
- Toronto Maple Leaf Sports Team
- Plan Canada
FundRazr on Facebook quickly enables charity donations and fundraising
PayPal is also pleased to announce availability of the new FundRazr
application from ConnectionPoint
Systems of Vancouver. FundRazr capitalizes on the power and
security of PayPal X, and helps people doing fundraising magnify the
pool of potential donors by broadcasting appeals from within Facebook to
their social network.
"There's enormous value in leveraging PayPal and Facebook to enable
social networking communities to fundraise for causes they're passionate
about," said Daryl Hatton,
ConnectionPoint founder & CEO. "Our collaboration with PayPal delivers
today's most innovative online fundraising and sets the stage for
launching a spectrum of social media fundraising tools."
Uniquely, FundRazr allows anyone to create engaging,
professional-quality fundraising campaigns containing such rich media as
photos, sound and video. Available free on FundRazr's website
or Facebook page,
the application is quickly added to a Facebook user's profile. Easy
sharing with others via email, Facebook News Feed or Twitter drives
rapid build-up of community support and donations.
PayPal is the faster, safer way to pay and get paid online. The service
allows members to send money without sharing financial information, with
the flexibility to pay using their account balances, bank accounts,
credit cards or promotional financing. With more than 84 million active
accounts in 190 markets and 24 currencies around the world, PayPal
enables global ecommerce. PayPal is an eBay company. The company's open
payment platform, PayPal X, allows developers to build innovative
payment applications on multiple platforms and devices. More information
about the company can be found at http://www.PayPal.ca
SOURCE PayPal Canada
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