TORONTO, June 5, 2013 /CNW Telbec/ - Astral Out-of-Home, a leader in the
Canadian out-of-home advertising industry and subsidiary of Astral
Media Inc. (TSX: ACM.A ACM.B), is proud to reveal the winners of the
Carte Blanche for Creatives contest in the Vancouver market: Alex
Roberts and Cameron Spires from Station X for their "Days like these"
concept for Mercedes-Benz Canada.
The winning piece was announced last night at a cocktail reception held
at The Imperial, located in Vancouver's urban core. Members of the jury
and the creative community from the Vancouver area had a chance to view
firsthand the creativity of the different pieces submitted.
For the first time in Carte Blanche's history, a jury, composed of a
creative team members from each participating agency, got to vote to
select the winning piece. The shortlisted pieces had been previously
voted for by members of the creative community on carteblancheforcreatives.ca.
The winning team of creatives will travel to France to attend the Cannes
Lions International Festival of Creativity. As well, the client
featured in the winning piece will benefit from a campaign across the
Astral Out-of-Home network in the Metro Vancouver area. Additionally,
and in order to immortalize their win, the two creatives received seven
rectangular pieces of metal to create their own original trophy!
"Once again this year, the Carte Blanche contest brilliantly showcased
local talent by giving free rein to creatives wanting to push the
limits of creativity in out-of-home advertising", said Nathalie Doré,
Vice President, Marketing and Media Creativity, Astral Out-of-Home. "We
congratulate the winners and thank all of the participants who created
incredible works of art."
"As a first for the Vancouver market, the level of enthusiasm shown by
the agencies and creatives towards the contest was greater than
expected", stated Lesley Conway, Executive Vice President, Sales
English Canada, Astral Out-of-Home. "With the continuous growth in the
participation rate in all markets, we are convinced of the relevance
and need of this initiative and remain committed to reaching more and
more participants from coast-to-coast."
Launched in March, the Carte Blanche for Creatives contest set the
record of the highest number of pieces ever submitted in each of the
Toronto and Montreal markets. The jury named respectively Luc Du Sault
and Vincent Bernard from lg2 for their "Honda électrique" concept, and
David Glen and Dhaval Bhatt from john st. for their "Kobo Glo" concept,
winners of the Montreal and Toronto markets.
Take a look at the winning and shortlisted pieces on the contest website
at carteblancheforcreatives.ca, as well as on Facebook and Twitter.
Astral Out-of-Home is one of Canada's leading out-of-home advertising companies with more
than 9,500 strategically-placed advertising faces in key markets in
Québec, Ontario, and British Columbia. As a forward-looking company,
Astral Out-of-Home has embarked on a series of green-and-clean
initiatives to reduce its ecological footprint and actively participate
in sustainable development.
Founded in 1961, Astral is one of Canada's leading media companies. It operates several media
properties—pay and specialty television, radio, out-of-home advertising
and digital media properties—among the most popular in the country.
Astral plays a central role in community life across the country by
offering diverse, rich and vibrant programming that meets the tastes
and needs of consumers and advertisers alike. To find out more about
Astral, go to astral.com.
Image with caption: "Days like these - Mercedes-Benz Canada 1. (CNW Group/Astral Media Inc.)". Image available at: http://photos.newswire.ca/images/download/20130605_C5019_PHOTO_EN_27490.jpg
Image with caption: "Days like these -Mercedes-Benz Canada 2. (CNW Group/Astral Media Inc.)". Image available at: http://photos.newswire.ca/images/download/20130605_C5019_PHOTO_EN_27491.jpg
Image with caption: "Days like these - Mercedes-Benz Canada 3. (CNW Group/Astral Media Inc.)". Image available at: http://photos.newswire.ca/images/download/20130605_C5019_PHOTO_EN_27492.jpg
SOURCE: Astral Media Inc.
For further information:
Advisor, Corporate Communications
Astral Media Inc.
Media and Trade Publications:
Vice President, Marketing and Media Creativity