MONTREAL and TORONTO, July 30, 2013 /CNW Telbec/ - TC Media is proud to
announce the appointment of Carlos Lamadrid to the position of Senior
Vice President, Consumer Solutions. He will join the organization on
September 3 and report to Ted Markle, President of TC Media. In this
role, Mr. Lamadrid will be in charge of optimizing TC Media's brand
portfolio and spearheading the multiplatform growth strategy for its
flagship brands in the Toronto, Montreal and Vancouver markets. He will
oversee the magazines portfolio which features titles such as Canadian Living, Coup de pouce, ELLE Canada, ELLE Québec, Style at Home, Décormag, Western Living and The Hockey News, the digital & mobile editions and the TV production house.
"I am proud to welcome Carlos Lamadrid, a leading marketing expert in
the US media industry, as a senior executive part of our senior team",
said Ted Markle, President of TC Media. "Carlos brings with him a very
rich experience in making renowned brands, such as Woman's Day, JANE and Men's Journal, a success across all platforms. He will add a new perspective and help
us create even more value for our customers and consumers."
"Entering the Canadian market by joining TC Media, a company that has
great success with strong brands that truly resonate with their
audience, is a fantastic opportunity" said Carlos Lamadrid. "I am very
pleased at the idea of working with this dynamic team and of
contributing to make these amazing brands thrive, as they have done for
many years already."
Carlos Lamadrid was until recently Executive Vice President at Penske
Media, a leading digital media company with a portfolio of lifestyle
brands that provide original web content for sites such as Deadline,
OnCars, HollywoodLife and Variety, just to name a few. He was
previously Senior Vice President and Chief Brand Officer of the Woman's
Day Brand Group at Hachette Filipacchi Media. At the helm of one of the
best-recognized media brands and most-read magazines in America, he was
responsible for advertising, business development and editorial aspects
of the 21 million-reader magazine, its special interest publications
and its declinations on multiple platforms, including television.
Previously, he was with Conde Nast as Vice President and Publisher of
JANE from 2005 to 2007, and Publisher of Men's Journal Magazine from
2003 to 2005. He was also responsible for the turnaround of Men's
Journal magazine, for parent company Wenner Media.
About TC Media
Canada's leading provider of media and marketing activation solutions,
employing about 4,000 people, TC Media reaches 24 million consumers in
Canada through its integrated multiplatform offering that includes
print and digital media, the production of magazines, newspapers, books
and custom content, mass and personalized marketing, interactive and
mobile applications, TV production and door-to-door distribution.
TC Media is a brand of Transcontinental Inc. (TSX: TCL.A, TCL.B,
TCL.PR.D), which has about 9,500 employees in Canada and the United
States, and reported revenues of C$2.1 billion in 2012. Website www.tc.tc.
SOURCE: Transcontinental inc.
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