CAN/USA Men's Hockey Is Most-Watched Sports Program in Canadian History with
10.6 Million Viewers

    
        - 9.5 million watch on CTV alone, 6% more than Opening Ceremony -
     - CAN/USA Men's Hockey delivers 59% more viewers than SUPER BOWL XLIV -
       - OLYMPIC PRIME TIME reaches new high with 6.8 million viewers -
       - Yesterday's full day average minute audience exceeds 4 million
                           viewers for first time -
          - 1.4 million live streams of Games coverage yesterday on
                    CTVOlympics.ca and RDSolympiques.ca -
    

VANCOUVER, Feb. 22 /CNW/ - Last night's CAN/USA Men's Hockey game delivered winning ratings for Canada's Olympic Broadcast Media Consortium with an average audience of 10.6 million viewers. With a larger audience than the Salt Lake City 2002 gold medal game featuring the same two teams (10.3 million), last night's game now becomes the most-watched sports program on record in Canadian television history. Peaking at 13 million viewers, the game was watched in part by nearly two in three Canadians, or 21.5 million viewers (64.3% of the Canadian population). A total of 9.48 million viewers watched on CTV alone, the biggest audience yet for any event at Vancouver 2010, including the Opening Ceremony (8.95 million), while 1.08 million watched on V. The game contributed to the highest daily reach yet, with 28 million Canadians watching some Winter Games coverage yesterday on Consortium platforms. After Day 10, 97.6% of the population - or 32.69 million Canadians - have engaged with Vancouver 2010 coverage, according to Canada's Olympic Broadcast Media Consortium's CUME index.

    
    Day 10 Average Audiences
    ------------------------

    OLYMPIC MORNING/LE RÉVEIL OLYMPIQUE                       1.2 million
    OLYMPIC DAYTIME/JEUX OLYMPIQUES EN JOURNÉE                4.8 million
    OLYMPIC PRIME TIME/
    JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE               6.8 million

    Additional Day 10 Highlights - Television
    -----------------------------------------

    -   The CAN/USA Men's Hockey game on CTV alone (9.48 million) delivered
        more viewers than the Salt Lake City 2002 gold medal game on CBC by
        9.5% (8.66 million).
    -   OLYMPIC PRIME TIME attracted its largest average audience yet, with
        nearly 7 million viewers (6.806M) from 6 p.m. - 2 a.m. ET.
    -   Yesterday's 24-hour average audience was also the biggest yet, with
        4.33 million viewers from 2 a.m. - 2 a.m., the first time the daily
        average audience has exceeded 4 million viewers.
    -   The Ladies' 1500m Speed Skating final, where Kristina Groves won her
        second medal of the Games, was watched by 3.58 million viewers, with
        1.3 million watching on Rogers Sportsnet alone. More than 9 million
        were watching when Groves was announced as the silver medallist at
        4:32 p.m. PT.
    -   The Men's Curling CAN/SUI match was watched by 1.93 million viewers
        on TSN.
    -   Through Day 10, nearly 1 in 2 Canadians have watched some part of
        OLYMPIC MORNING. The early morning program has a cumulative reach of
        16.4 million viewers.
    -   JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE delivered 706,000 viewers
        for V/CPAC, RDS and RIS, while JEUX OLYMPIQUES EN JOURNÉE was watched
        by 749,000 viewers.

    Additional Day 10 Highlights - Online
    -------------------------------------

    -   Day 10 saw 1.4 million streams of live Games coverage, with a peak of
        more than 78,000 concurrent online viewers.* The sites served an
        additional 750,000 on demand video views. In total, more than 2.1
        million videos were streamed from the sites yesterday.
    -   Top live videos were the OLYMPIC PRIME TIME CTV stream with 400,000
        views. This stream included Long Track Speed Skating in which
        Kristina Groves won Silver, Men's Hockey Canada vs. USA and Ice
        Dancing.
    -   Top on demand video was Jon Montgomery's Gold Medal Ceremony with
        more than 60,000 views. Women's Hockey Canada vs. Sweden highlights
        was the second most-watched video for the third day in a row, and
        Elizabeth Manley's interview discussing the Rochette family tragedy
        was the third most-streamed video.
    -   Following the announcement of her mother's passing, site visitors
        came online to find more news about Figure Skater Joannie Rochette,
        and her information was the most-viewed of Day 10. Canadian Curling
        Skips Cheryl Bernard and Kevin Martin are the second and third most-
        viewed athletes online. The top five is rounded out by Gold
        Medallists Jon Montgomery and Christine Nesbitt.
    

Social Media continues to provide excellent opportunities to interact with the audience. CTV Olympics Facebook fan page has logged more than 10,000 interactions this week, and referrals to CTVOlympics.ca and RDSolympiques.ca from tracked social media sources number more than 31,000 on Day 10 alone.

To view the complete release please click http://ctvmedia.ca/olympics

SOURCE CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

For further information: For further information: Jim Quan, CTV Inc., (778) 328-2473, jim.quan@ctv.ca; Carolyn Fell, CTV Inc., (416) 384-2817, carolyn.fell@ctv.ca; Pamela Mollica, Consortium, (514) 881-8628, pamela.mollica@ctv.ca; Andrea Goldstein, Consortium, (647) 224-8800, andrea.goldstein@ctv.ca

Organization Profile

CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

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VANCOUVER 2010

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