Mobile optimization key for local search and SMBs
VANCOUVER, March 31 /CNW/ - Tagga Media announced today its partnership with Canpages, one of North America's largest independent local search and directories publishers, to power their mobile websites offering.
With the dramatic spike in usage of mobile phones for local search and for accessing the Internet, having a website that displays well on a mobile browser is now a very important part of a company's marketing mix. Canpages advertisers will now receive m-sites, mobile optimized websites built on the Tagga platform, included as part of selected Canpages advertising programs, or can purchase their m-sites on its own for as little as $25 per month. Canpages are pleased to offer design assistance, expert advice and occasional refreshes as part of the m-sites offering.
"Immediacy is the primary factor driving mobile Internet usage and behavior," notes Canpages CEO Olivier Vincent. "It has impacted the way people organize their lives and businesses must have a mobile web presence if they want to reach their on-the-go customers."
Consuming information from a mobile device is all about "information snacking", meaning that end-users should be presented with content specific to the mobile use-case rather than forced to surf numerous pages. Tagga's mobile website builder includes templates and guidelines that help businesses easily create sites that are relevant and targeted to the mobile customer.
"The partnership with Canpages will bring our technology to the SMB market and enable Canadian businesses to lead the way on the mobile web," comments Tagga CEO Amielle Lake. "The majority of Canadians now have Internet-enabled mobile devices, and it is important for businesses to reach those consumers in a meaningful way when they start searching on their phones."
About Canpages Inc. and Canpages.ca
Canpages is the largest independent local search and directories publisher in Canada. Its website, Canpages.ca features a national residential and business database and more than 3.5 million unique visitors come to visit it every month with their local search requests. With 80 publications and over 80,000 customers, Canpages reaches more than 8 million households and businesses across Canada. Headquartered in Vancouver, Canpages employs approximately 700 people and has offices in Alberta, British Columbia, Ontario and Quebec. For more information visit: www.Canpages.ca.
About Tagga Media Inc.
We take you mobile. Tagga Media delivers relevant and effective mobile marketing tools to professional marketers across North America. The marketing industry's first agency-grade solution, Tagga provides everything marketers need to create, execute and track mobile SMS marketing, build mobile websites and run mobile advertising campaigns. Easy to use tools, rich analytics, and high ROI. Find out more about Tagga at www.tagga.com.
SOURCE TAGGA MEDIA INC.
For further information: For further information: Tiffany Chester, Director of Marketing, (604) 687-7979 office, tiffany.chesterATtagga.com