- Agreement to leverage numerous revenue opportunities existing with the
Canlan brand and its facilities-
BURNABY, BC, Feb. 8, 2012 /CNW/ - Canlan Ice Sports Corp.,
industry-leading providers of recreational sports and entertainment
facilities across North America, today announced that it has signed an
exclusive sponsorship and advertising sales agreement with
Toronto-based DEC Sports and Entertainment. As per the agreement, DEC
Sports and Entertainment will be responsible for capitalizing on the
substantial sponsorship and advertising opportunities related to
Canlan's brands and its sports and entertainment facilities.
"We believe we have a number of opportunities to grow and maximize our
sponsorship and advertising revenue in areas such as web traffic,
building naming rights, Canlan TV, in-facility signage and better use
of our signature brands, which we have worked hard over the years to
successfully build," said Joey St-Aubin, President and CEO of Canlan
Ice Sports Corp. "Sponsorship and advertising represents between 1 and
2% of our overall annual revenue, we believe working with a specialist
of DEC's quality will be the most effective way to grow that number and
take full advantage of the potential that our brands and facilities
have to offer".
"We are thrilled to be working with the team at Canlan Ice Sports.
Canlan boasts 10 million plus annual visitors at over 19 facilities
mostly across Canada. Marketers and advertisers have the opportunity to
creatively reach healthy active Canadians through national campaigns
executed locally" says Peter Cosentino, President DEC Sports &
Financial terms of the sponsorship and advertisement agreement were not
About DEC Sports & Entertainment
DEC Sports and Entertainment specializes in creating marketing
partnerships for companies through niche sports, entertainment and
lifestyle properties. Located in Toronto it opened its doors in 2003
and has successfully built sponsorship and advertising solutions for
niche properties throughout Canada. DEC focuses on strategic market
segmentation to deliver results for all key stakeholders. For more
information visit the Company's website at www.decsports.com.
Canlan Ice Sports Corp is the North American leader in the development,
operations and ownership of multi-purpose recreation and entertainment
facilities. We are the largest private sector owner and operator of
recreational ice sports facilities in North America and currently own
and/or manage 20 facilities in Canada and the United States with 62
surfaces including ice rinks and indoor soccer fields.
Canlan Ice Sports Corp. is listed on the Toronto Stock Exchange under
the symbol "ICE." For more information please visit www.icesports.com.
Caution concerning forward-looking statements
This document contains forward-looking statements, which may be
identified by words like "expects", "anticipates", "plans", "intends",
"indicates" or similar expressions. These statements are not a
guarantee of future performance and are inherently subject to risks and
uncertainties. The Company's actual results could differ materially
from those currently anticipated due to a number of factors set forth
in reports and other documents filed by the Company with Canadian
securities regulatory authorities from time to time.
SOURCE Canlan Ice Sports Corp.
For further information:
Canlan Ice Sports Corp.
Michael F. Gellard
Senior Vice President & CFO
604 736 9152
416 815 0700 ext. 253