Nearly half choose the diverse continent as their preferred travel
destination, survey finds
TORONTO, June 8 /CNW/ - From the rolling hills of Tuscany to the
sun-kissed Mediterranean and the rugged cliffs of the United Kingdom,
Canadians have overwhelmingly (44%) chosen Europe as top of their travel
list of all the places in the world to visit, reveals a Harris Decima
survey commissioned by The Travel Corporation.
The survey - conducted by Harris/Decima as part of its Televox National
Telephone Omnibus May 27 to June 2, 2010 - asked Canadians about
European travel and their ultimate vacation.
When it comes to European travel, Vivre La...Italia? Italy (24%) and
France (23%) are the leading "must-see" destinations in Europe with
almost half of Quebeckers choosing France as their top Euro hot spot.
The United Kingdom (15%), Germany (9%), Greece (9%) and Spain (8%)
rounded out the category.
When globetrotting, one in four Canadians choose seeing and experiencing
as many cities and countries as possible as their ultimate vacation. "We
realize Canadians have precious holiday time and want to cover as much
territory as possible when traveling," says Doug Patterson, President of
Trafalgar Tours. "With an escorted coach tour you can see as many as 8
countries in as little as 14 days - paired with first-class
accommodations and exciting trip itineraries - this makes for a great
option for Canadian travellers."
While seeing as much as possible may not be on everyone's agenda,
Trafalgar also offers leisurely-paced vacations focusing on a specific
region such as Tuscany or Scotland where two or three night stays in
each city are made.
The love for Europe skews even higher among younger travellers, with a
whopping 70% of Canadian students saying Europe is their top vacation
choice in the world. "An organized tour with Contiki has been a
favourite with the 18-35 demographic for nearly 50 years. We're
constantly expanding our travel options in Europe to meet the strong
demand," says Brad Ford, President of Contiki Holidays.
The majority of Canadians seek a diverse and enriching holiday with 40%
wanting to experience the unique cultures and history every day while
traveling. One-in-five (21%) favour tasting the many flavours of the
Mediterranean while others (15%) prefer discovering the castles of
Europe and touring the British Isles soaking in the folklore (12%).
"Half of Canadians aged 35-44 (51%) say experiencing culture and history
every day appeals to them most in a European vacation," says Cris David,
President of Insight Vacations. "This is one of the big advantages of
taking an escorted tour. Every day brings an exciting mix of new
cultural and historical experiences."
Convenience is King
Apart from experiencing culture, Canadians seek convenience and value
from a European vacation. One in four (23%) say hassle-free travel
appeals to them most, followed by a travel package that offers the best
value (17%). Meeting new people from around the world appealed to one in
10 Canadians most when traveling to Europe. "We know what Canadians want
out of a European vacation and Contiki, with an unmatched client
satisfaction rate of well over 98%, meets those needs," added Ford. "The
Contiki philosophy is simple. Create fun, hassle-free holidays with an
unbeatable mix of sightseeing, culture, friendships and free time."
Colin Farrell and Penelope Cruz
When asked who Canadians would choose as their European celebrity tour
guide, Arnold Schwarzenegger was beaten out by the Irish charmer Colin
Farrell who was the number one pick for Canadian women. Canadian men of
all ages chose the Spanish enchantress Penelope Cruz as their ideal
European tour guide followed by Kate Moss in second. "Given that we
offer trips to all the countries that the celebrities originate from,
we'd love to have any of them join us on a luxurious Insight tour,"
laughed Cris David.
About Trafalgar Tours
With over 60 years of experience designing dream vacations, Trafalgar is
the world's favourite touring company offering a wide range of vacations
to Europe, Britain, Egypt, Russia, Scandinavia, USA, Canada, South
America, China, Australia and New Zealand. Trafalgar has hosted more
than 2 million travellers worldwide who have enjoyed expertly designed
travel experiences that include transportation, via luxury motor coach,
rail or cruise ship, first class hotel accommodations, daily sightseeing
and most meals. cr="true" href="www.trafalgartours.ca">www.trafalgartours.ca
About Contiki Holidays
Contiki Holidays is the worldwide leader in vacations for 18 to
35-year-olds. For almost 50 years, Contiki Holidays has been offering
unforgettable travel experiences around the world. Contiki tours have
been created to include a mix of sightseeing, free time, culture,
socializing and adventure. Regardless of destination or traveling style,
Contiki is committed to providing Canadians with an amazing trip at an
Insight Vacations, Europe's premier escorted tour operator, offers
premium motorcoach vacations throughout Britain, Ireland, Europe,
Scandinavia the Eastern Mediterranean and North America. cr="true" href="www.insightvacations.com">www.insightvacations.com
SOURCE THE TRAVEL CORPORATION
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