Canadians seeking healthier beverage choices

  • Most Canadians would like to change their drinking habits and include more natural options
  • Half of Canadians drink juice when fruit is not available

TORONTO, Nov. 2, 2016 /CNW/ - Most Canadians want to be healthier and many actively seek out foods and beverages that help them do that, according to the results of a recent Leger survey*.

The survey found that an overwhelming 93 per cent of Canadians want to live a healthier lifestyle. Of those surveyed, 96 per cent said their emotional quality of life was important to them and 92 per cent said their physical health was important with women being even more likely than men to think that.

Part of that dedication to healthier living starts with changing beverage choices from sugar-filled, carbonated soft drinks to natural options like no sugar-added juice. The survey revealed that 54 per cent of consumers agreed that they would like to change their drinking habits to more natural options, such as fresh juice. In Québec, it was 62 per cent of consumers.

For most adults when it comes to what to drink, after water, Canada's Food Guide recommends several healthy options including 100% juice.

"100% pomegranate juice can be part of a healthy diet," said registered dietitian Abby Langer. "Pomegranate juice contains potassium, which contributes to normal muscle function and is a factor in the maintenance of good health, normal growth and development."

Consumers looking for a healthier beverage can look to POM Wonderful 100% Pomegranate Juice which is made with 100% pomegranate juice and does not contain added sugar, colourants, or cheap filler juices.  It's also a good source of potassium. Drinking a 236mL portion provides as much potassium as a medium banana (17% based on 600mg/3500DV).

Half of the Canadians surveyed say they drink juice when fresh fruit is not available. Every 473mL of POM Wonderful 100% Pomegranate Juice from concentrate has the juice of four whole pomegranates inside and nothing else.  That means 125mL is a serving of fruit towards the 7-10 servings a day of fruit and vegetables recommended for adults by Canada's Food Guide.  

*A survey of 1,536 Canadians was completed online between September 19 to 22, 2016 using Leger's online panel, LegerWeb. A probability sample of the same size would yield a margin of error of +/-2.5%, 19 times out of 20.  Leger's online panel has approximately 475,000 members nationally – with between 10,000 and 20,000 new members added each month, and has a retention rate of 90%.

About POM Wonderful
With nearly 9,000 acres of orchards in Central California, POM Wonderful is the largest grower and producer of fresh pomegranates and pomegranate juice in the United States. POM Wonderful grows, handpicks and juices its own pomegranates. By managing the entire production process from tree to table, we guarantee that our fresh pomegranates, fresh arils and 100% pomegranate juice from concentrate come from only one source – 100% California-grown POM Wonderful ® pomegranates.

SOURCE POM Wonderful

Image with caption: "Canadians seeking healthier beverage choices (CNW Group/POM Wonderful)". Image available at: http://photos.newswire.ca/images/download/20161102_C3936_PHOTO_EN_809520.jpg

For further information: Press Contacts: energi PR: Somya Anand, T: 416.425.9143 x 203, E: somya.anand@energipr.com


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