Nearly half of all card holders say booking trips is a frustrating
experience, led by hidden fees and 'blackout dates'
TORONTO, Sept. 24, 2013 /CNW/ - A recent survey conducted by Capital One
Canada, shows that nearly half (46 per cent) of travel rewards card
holders say they're aware of the recently announced changes regarding a
leading airline travel rewards program. Among this group, 75 per cent
said they are now taking a closer look at their options, with 38 per
cent saying they plan to change their travel rewards credit card, says
an in-depth survey commissioned by Capital One Canada and conducted by
Angus Reid Forum.
Overall, 41 per cent of Canadians have at least one travel rewards
credit card, 45 per cent of men and 37 per cent of women, the study
reveals. Among the 68 per cent who have experienced frustrations when
redeeming their points, 60 per cent cite hidden fees, 53 per cent
blackout dates and 48 per cent the lack of available flights as their
main points of frustrations.
"Cashing in travel rewards is supposed to be the fun part, not a source
of stress," says Rob Livingston, president, Capital One Canada. "The
good news, as our new survey shows, is that the current upheaval in the
travel card rewards industry is spurring Canadians to start exploring
their options to end points pain."
The Capital One Canada PointsPain consumer survey, which interviewed
more than 900 adults across the country, shows that 49 per cent of
travel rewards credit cards holders say cashing in their points is a
frustrating experience, with recent travel rewards card industry
changes prompting three-quarters of them to take a closer look at their
current travel rewards card choices.
"We strongly urge Canadians to do some research and see which travel
rewards cards are best," says Livingston. "They will see that the
Capital One Aspire Travel World MasterCard stands out with very
generous rewards and absolutely no hidden fees or blackout dates. We're
committed to offering hassle-free redemption to Canadians without any
Capital One has been engaging with Canadians on Twitter speaking
directly with consumers about their points pain redemption challenges,
hearing firsthand what Canadians want with a travel rewards card.
Follow @EndPointsPain on Twitter and visit www.endpointspain.ca to hear what other people are saying and to learn how the Aspire Travel
World MasterCard from Capital One can end #PointsPain.
About the Survey
From September 17th to September 18th 2013 an online survey was
conducted among 924 randomly selected Canadian adults (excluding
Quebec) who currently have a credit card where they actively collect
travel reward points and who are Angus Reid Forum panelists. The margin
of error—which measures sampling variability—is +/- 3.2%, 19 times out
of 20. The results have been statistically weighted according to
education, age, gender and region (excluding Quebec) Census data to
ensure a sample representative of the entire adult population of
Canada. Discrepancies in or between totals are due to rounding.
About Capital One
With offices in Toronto and Montreal, Capital One has offered Canadian
consumers a range of competitive MasterCard credit cards since 1996,
and now includes the Aspire suite of rewards cards which are regularly
cited by leading rewards experts for the great value they offer
consumers. Capital One Canada is a division of Capital One Bank, a
subsidiary of Capital One Financial Corporation of McLean, Virginia
SOURCE: Capital One Canada
For further information:
Capital One Canada