Canadians, fire up your grill - The President's Choice(R) 2010 Summer
Insider's Report(R) is here

Canada's Biggest BBQ Tour will be travelling across the country with 57 stops and plenty of free food and ice cream!

BRAMPTON, ON, May 20 /CNW/ - Barbeque season is in full swing and to reign King or Queen of the Q, look no further than this year's President's Choice(R) summer Insider's Report(R). With 113 new products for your grill, fridge, freezer or patio, the Insider's Report is filled with fun ideas and delicious recipes to host the best barbeque bashes of the season.

"Summer is meant for outdoor entertaining and we want to help Canadians save time, so we made sure that Loblaw banner stores are a one-stop shop for barbecue season," says Craig Hutchison, Senior Vice President of Marketing, Loblaw Companies Limited. "We offer our famous President's Choice products at affordable prices so customers can host one of their biggest and best-ever barbecues without breaking the bank."

Since nothing says summer quite like barbecue - for the first time ever, the summer Insider's Report will come to life across the country with Canada's Biggest BBQ Tour featuring big rigs with mobile barbecues and can't-miss hot pink ice cream trucks.

Starting on May 21, Canada's Biggest BBQ Tour will be a travelling carnival of deliciousness, popping up in 57 communities where Canadians can try, for free, some of the new and "Must Try" mouth-watering products and summer treats featured in the summer Insider's Report! Canada's Biggest BBQ Tour is the ultimate celebration of summer and culminates July 1 in Ottawa for Canada Day festivities. A full schedule of where Canada's Biggest BBQ Tour will be, the chance to win one of four Grand Prizes* of a President's Choice Big BBQ Party, plus a backyard makeover design consultation, can be found at pc.ca.

Savouring summer

Want to host the perfect barbecue? This year's summer Insider's Report is packed with delectable ideas to throw the perfect summer bash, picnic or gourmet soirée - from delicious appetizers and juicy burgers to thirst-quenching drinks and ice cream to help beat the heat. Here are some stand-outs from the 2010 President's Choice summer Insider's Report:

    
    -   Slide into flavour! Just in time for barbecue season comes NEW MUST
        TRY! PC(R) Angus Sliders Mini Beef Burgers made with succulent Angus
        beef and weighing in at one-and-a-half ounces each. Similar mini
        burgers have been seen on menus in trendy restaurants around the
        world and it's clear they are big crowd-pleasers. Really, why have
        one big burger when you can have three mini ones? They're great as
        appetizers or as a meal, and they're the perfect size for kids, too.
        Add different toppings to give your sliders a twist - try a Korean
        BBQ, Jamaican Jerk or Szechwan Satay slider - get these recipes and
        16 more delicious slider topping ideas at pc.ca

    -   Just fruit and bubbles! What delivers that satisfying zing of soda -
        with two full servings of fruit per can and no added sugar? It's the
        NEW MUST TRY! PC(R) 100% Sparkling Fruit Juice from concentrate, a
        refreshing combination of juice and bubbles that will blast your
        senses with bold fruit flavours. There's no added artificial flavours
        or colours either, so families can feel good about stocking these in
        the fridge. Plus the 250 mL slim-line can is the ideal size for
        lunches, picnics and gym bags

    -   Get a taste of "Chile" this summer: In 2006, Chile beat Italy for the
        prestigious Sol D'Oro Prize for the World's Best Olive Oil. Our NEW
        MUST TRY! PC(R) New World EVOO Extra Virgin Olive Oil originates from
        the same award-winning region, where olive groves have been
        cultivated for more than 400 years

    -   Surrender to summer: Bite-size mini-tarts with a melt-in-your mouth
        sweet dough crust and rich, creamy fillings are perfect for summer
        entertaining. NEW MUST TRY! PC(R) Mini Tarts don't compromise on
        flavour: the raspberry tart is made with real raspberries, the key
        lime is made with Key West lime juice and the chocolate version is
        outrageously chocolatey. Simply thaw and serve

    -   A rainbow of tastes! The President's Choice brand's amazing product
        developers scoured well-known ice cream shops and even smaller mom
        and pop parlours all over North America to create the NEW MUST TRY!
        PC(R) Ice Cream Shop flavours. These 14 irresistible flavours - like
        Sprinkle Party Cake, Cotton Candy and Mint Chocolate - bring back
        those fun trips to the ice cream shop and are sure to hit the spot on
        a hot summer day. We're talking REAL ice cream made with 100 per cent
        Canadian cream - no frozen dessert here!
    

"Canadians deserve to know what they're eating and where it comes from, which is why Canadian dairy farmers believe ice cream should be made using real cream produced here in Canada," says Jacques Laforge, President, Dairy Farmers of Canada. "Dairy Farmers of Canada is proud to work with Loblaw in providing Canadians with a variety of ice cream flavours made from 100 per cent Canadian milk. Consumers can be confident in the fact that if they see the 100% Canadian Milk symbol, they can be guaranteed that their dairy products are made from fresh, high-quality milk farmed and processed here in Canada."

President's Choice Canada's Biggest BBQ Contest* with more than $65,000 worth of prizes to be won!

All of these great products, recipes and more can be found in the interactive online version of the President's Choice summer Insider's Report at www.pc.ca, which is also the destination to track Canada's Biggest BBQ Tour schedule and to enter Canada's Biggest BBQ Contest. It's easy to participate - just register as a PC Insider on pc.ca, or go to Facebook to become a fan of President's Choice for the chance to win one of four Grand Prizes of a President's Choice Big BBQ Party plus a backyard makeover design consultation by HGTV's Paul LaFrance and $2,500! Each Grand Prize has an approximate value of $14,000*.

Canada's Biggest BBQ Tour schedule

Visit pc.ca for exact details, store locations and times:

    
    -------------------------------------------------------------------------
    BRITISH COLUMBIA                      QUEBEC

    -   Pitt Meadows, BC: May 22          -   Kirkland, QC: May 21
    -   Richmond, BC: May 23              -   Montreal, QC: May 22, June 17,
    -   Surrey, BC: May 24                    June 18, June 19
    -   Vancouver, BC: May 27, May 28     -   Lasalle, QC: May 23
    -   N. Vancouver, BC: May 29,         -   Longueuil, QC: June 20
        May 30                            -   Magog, QC: June 23
    -   Coquitlam, BC: June 4, June 6     -   Montreal, QC: June 24
    -   Delta, BC: June 5                     (St. Jean Baptiste Day)
    -   Abbotsford, BC: June 11
    -   Mission, BC: June 12              ATLANTIC
    -   Langley, BC: June 13
                                          -   Annapolis Valley, NS: May 28-30
    ALBERTA                                   (Apple Blossom Festival)
                                          -   Bedford, NS: June 3
    -   Calgary, AB: May 22, May 23,      -   Lower Sackville, NS: June 4
        May 24, May 28, May 29            -   Dartmouth, NS: June 5
    -   Airdrie, AB: May 30               -   Halifax, NS: June 6
    -   Red Deer, AB: June 6              -   Moncton, NB: June 10
    -   Edmonton, AB: June 10, June 11,   -   Fredericton, NB: June 11,
        June 13                               June 12
    -   Spruce Grove, AB: June 12

    ONTARIO

    -   Brampton, ON: May 23
    -   Guelph, ON: May 21
    -   Pickering, ON: May 22, June 4
    -   Kitchener, ON: May 27
    -   Milton, ON: May 28
    -   Oakville, ON: May 29
    -   Grimsby, ON: May 30
    -   London, ON: June 5
    -   Whitby, ON: June 6
    -   Richmond Hill, ON: June 11
    -   Toronto, ON: June 12-13
        (Luminato)
    -   Kanata, ON: June 27
    -   Ottawa, ON: June 25, June 26,
        July 1 (Canada Day)
    -------------------------------------------------------------------------
    

President's Choice products are available at Loblaws, Zehrs, Zehrs Great Food, Fortinos, Loblaw Superstore, Real Canadian Superstore, Atlantic Superstore, SaveEasy, Freshmart, Maxi, Maxi & Cie, No Frills, Provigo, Extra Foods and more. Product pricing and availability may vary by banner and region. For more information, visit www.pc.ca.

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 138,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice(R), no name(R) and Joe Fresh Style(R) brands. In addition, the Company makes available to consumers President's Choice Financial(R) services and offers the PC(R) points loyalty program.

Product samples, regional PC Summer Insider's Reports and high-resolution images are available upon request.

*Contest rules

NO PURCHASE NECESSARY

President's Choice(R) Canada's Biggest BBQ Contest: Contest starts 12:01AM EST May 20, 2010 and ends 11:59 PM EST July 4, 2010. The Contest is open to all legal residents of Canada (excluding the Northwest Territories, Nunavut, and Yukon) who have reached the age of majority in their respective jurisdictions. Contest draw date is 10:00 AM EST July 14, 2010. To enter you must register as a PC Insider's Club member and/or become a fan at facebook.com/presidentschoice. Odds of winning depend on number of eligible entries received per Region (West, East, ONT, QUE) for Grand/Secondary Prizes and total number of eligible entries for other prizes. Skill-testing question required. Mathematical skill-testing question to be answered correctly. Available Prizes: 4 Grand Prizes (1 per Region approx. value $14,000.00 each), 4 Secondary Prizes (1 per Region approx. value $499.99 each), 25 Third Prizes (approx. value $100.00 each); 50 Fourth Prizes (approx. valued $50.00 each) and 200 Fifth Prizes (approx. value $25.00 each) available to be won. LIMIT: One Prize winner per household address. See www.pc.ca for full contest rules.

SOURCE Loblaw Companies Limited

For further information: For further information: or to arrange an interview with a spokesperson, please contact: pr@loblaw.ca, Loblaw Companies Limited, (905) 459-2500; Andrea Craig, Hill & Knowlton Canada, andrea.craig@hillandknowlton.ca, (416) 300-3060; Miguel Pacheco, Hill & Knowlton Canada, miguel.pacheco@hillandknowlton.ca, (416) 413-4694


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