A World Plumbing Day survey from the Canadian Institute of Plumbing &
Heating reveals many Canadians are overusing instead of conscientiously
conserving with respect to water consumption in the home
TORONTO, March 9, 2012 /CNW/ - World Plumbing Day, Sunday, March 11,
shines a spotlight on the role that plumbing and water play in our
health and safety while emphasizing the importance of water
conservation. However, a World Plumbing Day survey1 commissioned by the Canadian Institute of Plumbing & Heating (CIPH) , a
not-for-profit trade association representing Canada's manufacturers
and wholesaler distributors of plumbing and hydronic heating products,
reveals that Canadians are still overindulging when it comes to
conservation of water in the home - and in more interesting ways than
you would think.
The survey, conducted by Ipsos Reid, revealed majority of Canadians
(53%) say they've been intimate with a partner in the shower - perhaps
not the most conservation-conscious activity. Regionally, Quebecers are
most likely to have engaged in intimate activity in the shower (58%),
followed closely by Ontarians at 55%. Alberta is the least likely
province to be sexy in the shower: only 41% of respondents admitted
having the occasional tryst in the tub. Not surprisingly, with 63%
responding in the affirmative, men were more willing to confess having
a sensual shower with a partner than women (44%).
When it comes to overindulgence in one of the country's most precious
resources, Canadians are no more conscious when it comes to
conservation and every day, less risqué, uses of water in the home.
Surprisingly, nearly four in ten Canadians (36%) are still leaving the
water running while brushing their teeth and half of Canadians (50%)
would still choose a shower head with high pressure over one that has
"The shower head finding exposes a common misconception that more
sustainable water use in the home means sacrificing some of the
pleasures of luxurious living, such as satisfying shower," says Ralph
Suppa, President and General Manager of CIPH. "The Canadian Institute
of Plumbing & Heating's membership is committed to water efficiency and
conservation, but is also very aware of the quality Canadian consumers
demand from their plumbing. With their pledge to new technology, our
members are making innovative products that don't sacrifice quality or
satisfaction to be more sustainable."
In addition to the mistaken belief that becoming more sustainable means
sacrificing quality, another pervasive problem when it comes to water
conservation in Canada is we tend to underestimate the significant
improvement even one efficient plumbing fixture can have on a home's
For example, when asked how much water an average Canadian family can
save in a year by installing a high-efficiency toilet, the answer was,
on average, 3,032 litres. In actual fact, swapping out an older toilet
for a high-efficiency unit can save nearly 20,000 litres of water in
just one year2.
"That's why we support the World Plumbing Council as we celebrate World
Plumbing Day. It raises awareness and educates the public about smart
water use - a cause that's of great importance to CIPH and our
members," adds Ralph.
CIPH has been instrumental in promoting World Plumbing Day across
Canada, persuading over 20 Canadian municipalities, including
Vancouver, Calgary, Edmonton, Saskatoon, Toronto, Halifax and St.
John's, to officially declare March 11th World Plumbing Day.
"Water conservation is a national, if not global, issue. But at CIPH, we
realize the lessons to be learned start at the local level in each and
every Canadian household. We're hoping country-wide recognition of
World Plumbing Day is just a first step towards a more water-wise
Canada, no matter what you decide to do in the shower."
To learn more about wise water use, visit www.ciph.com/Consumers_and_Media/or your local plumbing showroom.
To learn more about World Plumbing Day, visit www.worldplumbingday.org.
1 Poll conducted between March 2 to 5th, 2012 by Ipsos Reid on behalf of the Canadian Institute of Plumbing and
Heating. A sample of 1,014 Canadians was interviewed with replies
weighted to reflect a sample composition of the Canadian population
according to Census data. All sample surveys and polls may be subject
2 Environment Canada, http://www.ec.gc.ca/eau-water/default.asp?lang=En&n=F25C70EC-1
About the Canadian Institute of Plumbing & Heating:
The Canadian Institute of Plumbing & Heating is a not-for-profit trade
association. Founded in 1933, the Institute is a vibrant organization
committed to providing members with the tools for success in today's
competitive environment. More than 260 companies are members of this
influential Canadian industry association. They are the manufacturers,
wholesaler distributors, master distributors, manufacturers' agents and
allied companies who manufacture and distribute plumbing, hydronic
heating, industrial, waterworks and other mechanical products. CIPH
wholesaler distributors operate more than 700 warehouses and showrooms
across Canada. Total industry sales exceed $5 billion annually. For
more information, visit www.ciph.com.
SOURCE Canadian Institute of Plumbing and Heating
For further information:
For more information or to arrange an interview with a CIPH spokesperson contact:
Cohn & Wolfe