Canadian TV Report Card: CTV Wins 2009/2010 Season

    
       - CTV is Canada's most-watched network for ninth straight year
                        in total viewers and A25-54 -

       - CTV wins six out of seven nights and 17 out of 21 timeslots -

       - No.1 Drama, No.1 Canadian Drama, No.1 Comedy, No.1 New Comedy,
                                 No.1 News -
    

TORONTO, June 1 /CNW/ - With the 2009/2010 television season now complete, CTV has once again won the season in total viewers and the key advertising demos A25-54, A18-49 and A18-34, it was revealed today. Based on data from BBM Canada through Sunday, May 30, CTV is also Canada's most-watched network in total viewers and A25-54 for the ninth straight year.

(xx) Media Note (xx) Download photos at www.ctvmedia.ca

With a new audience measurement system making year-over-year growth comparisons misleading, the context of Canada's Top 20 programs provides a more accurate accounting of the past year in Canadian broadcasting. Once again, CTV delivers the most programs in Canada's Top 20 by a wide margin in total viewers and the key selling demos:

    
    Demo         CTV Top 20              Global Top 20
    ----         ----------              -------------
    2+           7 of 10; 14 of 20       3 of 10; 5 of 20

    A25-54       8 of 10; 14 of 20       2 of 10; 5 of 20

    A18-49       7 of 10; 13 of 20       3 of 10; 6 of 20
    

Demonstrating CTV's strength across the schedule and throughout the week, the network finishes the season with more timeslot wins than all other Canadian networks combined, winning 17 out of 21 timeslots in core primetime (8-11 p.m.) in total viewers and 16 out of 21 for A25-54 and A18-49. As a result, CTV wins six out of seven nights of the week in 2+ and the two key selling demos, delivering 1.6 million viewers on average in prime, a lead of 65% compared to Global (971,000).

Statistically tied for No.1 on the Top 20 list of Canada's most-watched programs are GREY'S ANATOMY and SURVIVOR, separated by a margin of just 1% or 30,000 viewers. A closer look at Canada's Top 20 reveals CTV depth in all genres, including:

    
    -   Four of the Top 5 dramas: GREY'S ANATOMY (No.2), CRIMINAL MINDS
        (No.3), CSI: NEW YORK (No.8), and THE MENTALIST (No.9)

    -   Four of the Top 5 reality series: AMERICAN IDOL (No.4 & No.5),
        THE AMAZING RACE (No.6), and DANCING WITH THE STARS (No.11)

    -   The Top 2 comedies: THE BIG BANG THEORY (No.12) and TWO AND A HALF
        MEN (No.16).


    Top-Ranked Regularly Scheduled Programs in Canada, 09/10 Broadcast
    Year (2+)
    -------------------------------------------------------------------

    1.     SURVIVOR: SAMOA & HEROES VS. VILLAINS (Global)        2,929,000

    2.     GREY'S ANATOMY (CTV)                                  2,899,000

    3.     CRIMINAL MINDS (CTV)                                  2,807,000

    4.     AMERICAN IDOL - PERFORMANCE (CTV)                     2,789,000

    5.     AMERICAN IDOL - RESULTS (CTV)                         2,686,000

    6.     THE AMAZING RACE 15 & 16 (CTV)                        2,529,000

    7.     HOUSE (Global)                                        2,493,000

    8.     CSI: NEW YORK (CTV)                                   2,349,000

    9.     THE MENTALIST (CTV)                                   2,279,000

    10.    NCIS (Global)                                         2,201,000

    -------------------------------------------------------------------------

    11.    DANCING WITH THE STARS PERFORMANCE (CTV)              2,172,000

    12.    THE BIG BANG THEORY (CTV)                             2,169,000

    13.    CSI: MIAMI (CTV)                                      2,125,000

    14.    DANCING WITH THE STARS RESULTS (CTV)                  2,092,000

    15.    CSI: CRIME SCENE INVESTIGATION (CTV)                  2,084,000

    16.    TWO AND A HALF MEN (CTV)                              2,032,000

    17.    DESPERATE HOUSEWIVES (CTV)                            1,933,000

    18.    LIE TO ME (Global)                                    1,811,000

    19.    HOCKEY NIGHT IN CANADA (CBC)                          1,798,000

    20.    NCIS: LOS ANGELES (Global)                            1,768,000

    Meanwhile, CTV's leadership in Canadian programming remains unparalleled,
ending the season with:

    -   the most-watched Canadian drama, FLASHPOINT (1.5 million viewers);

    -   the No.1 new Canadian drama, THE BRIDGE (1 million viewers);

    -   the No.1 new comedy programs (Canadian or American) of the year,
        HICCUPS (972,000) and DAN FOR MAYOR (913,000);

    -   the No.1 Canadian entertainment program, ETALK (467,000 viewers,
        leading ET CANADA by 15%);

    -   the No.1 local newscast, CTV EVENING NEWS (1.6 million viewers);

    -   and the No.1 national newscast, CTV NATIONAL NEWS WITH
        LLOYD ROBERTSON (1.23 million viewers, leading GLOBAL NATIONAL by
        20%).
    

About CTV

CTV, Canada's Olympic Network (www.ctvolympics.ca), is also Canada's largest private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV is Canada's most-watched television network. CTV Inc. also owns radio stations across the country and owns or has interests in leading national specialty channels, featuring news, sports, factual, arts, entertainment, music, youth and fashion programming. Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, CTV Inc. is owned by CTVglobemedia Inc., (www.ctvglobemedia.com) Canada's premier multi-media company, which also owns Canada's national newspaper, The Globe and Mail (www.theglobeandmail.com). More information about CTV may be found on the network's website at www.ctv.ca.

Source: BBM Canada, September 21, 2009 - May 30, 2010 (excluding 2010 Olympic Winter Games)

SOURCE News - Media

For further information: For further information: Jim Quan, CTV Inc., (416) 384-5311 or jim.quan@ctv.ca


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