Canadian Tourism Commission Wins Gold as Canada's Marketer of the Year
Groundbreaking social media strategy cited a "bold and brave move" by Marketing magazine
It is the first time that a Crown Corporation or a west coast-based business has been honoured with the top spot. The CTC was one of only three "home-grown" Canadian corporations in Marketing's list of Top 10 Marketers and faced stiff competition from large international subsidiaries such as Kraft
Said Michele McKenzie, CTC president and CEO, "We're thrilled with this award that recognizes the innovative work and dedication of the whole CTC team in such a challenging year and intensely competitive international tourism marketplace. Since launching the new tourism brand -
Describing the choice of the CTC as Marketer of the Year, Marketing's Managing Editor
Through a
The creativity expressed through the CTC's extensive use of social media was a major factor in the award. Said Harris, "What impressed us the most was CTC's groundbreaking social media strategy, which included videos showcasing travellers' real experiences. It was a bold and brave move into this space, which ultimately set the CTC apart from the other nine marketers on our shortlist."
In 2009, CTC also launched LOCALS KNOW, a campaign that showcased little-known yet enticing destinations across
"This recognition means a great deal in such an intensely competitive international tourism marketplace," said
Links to Resources - Photo Michele McKenzie, president and CEO (l), and Greg Klassen, SVP Marketing Strategy (r), sport their 2010 Red Mittens while celebrating the 'Marketer of the Year' Award from Marketing magazine. Photo Darrell Lecorre http://mediacentre.canada.travel/system/files/content/media_release/market_mag/mckenzie_klassen.jpg - 2010 Winter Games video packages http://mediacentre.canada.travel/photos-footage http://centredesmedias.canada.travel/pour-les-diffuseurs - CTC's YouTube channels http://www.youtube.com/canadiantourism http://www.youtube.com/user/voyageCanada - Flickr www.flickr.com/photos/canadiantourism www.flickr.com/photos/voyagecanada - Video & Image Library http://mediacentre.canada.travel/photos-footage http://centredesmedias.canada.travel/photos-et-videos
About the CTC
The CTC is Canada's national tourism marketing organization. Our vision is inspiring the world to explore
For further information: Amber Campbell, Corporate Communications Advisor, Canadian Tourism Commission, Tel: (604) 638-8411, [email protected]; Margaret Nevin, Senior Communications Advisor, Canadian Tourism Commission, Tel: (604) 638-8406, Cell: (604) 376-6690, [email protected]
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