*Will Significantly Improve the Customer Experience
TORONTO, April 6 /CNW/ - Canadian Tire Corporation, Limited (CTC, CTC.a) today announced it has engaged dunnhumby, the world's leading provider of customer centric analytics, to help the Company better understand the wants and needs of its customers and better tailor its approach to marketing, merchandising and the overall customer service.
"Our customers are at the heart of our company and our growth strategy," said Stephen Wetmore, President and CEO, Canadian Tire Corporation. "Understanding our customer better means we can create a more consistent experience and offer products, services and promotions that meet the specific and every day needs of our customers and create an incredible competitive advantage."
The customer centric retailing (CCR) methodology developed by dunnhumby uses a complex analysis of customer shopping data to drive better business decisions. Canadian Tire will leverage one million daily customer transactions from across its operations. The Company plans to use the information from these transactions to provide strategic insights that will improve the overall customer experience while improving profitability.
Canadian Tire has one of the most loyal customer bases of any retailer in Canada. Today, two-thirds of high value customers are in a Canadian Tire store at least once every two weeks and 98 percent of Canadians surveyed can correctly identify the 'triangle' unaided as being associated with Canadian Tire. The move to customer centric retailing and development of a new loyalty program are separate but closely related initiatives that will build commitment to the Canadian Tire brand. To support the CCR approach, Canadian Tire and dunnhumby are working to evolve its loyalty programs to better serve its customers through targeted offers, promotions and value-added services.
Canadian Tire Corporation, Limited (TSX: CTC.a, CTC), Canadian Tire is one of Canada's most shopped general retailers with 479 stores across the country. Our core retail and automotive operation is strengthened by PartSource, an automotive parts speciality chain; Canadian Tire Petroleum, one of the country's largest independent retailers of gasoline; Mark's "Clothes That Work" is a leading retailer of men's, women's and work apparel; and, Canadian Tire Financial Services, which has issued over five million Canadian Tire MasterCard credit cards. More than 58,000 Canadians work across Canadian Tire's organization from coast-to-coast in the enterprise's retail, financial services and petroleum businesses.
dunnhumby helps companies understand the wants, needs and desires of their customers. Insights from over 400 million people worldwide enable dunnhumby's clients to put the customer at the heart of the way their people, processes and systems work. Once companies put the customer first in business decisions, they become their customers' first choice-increasing brand value as they buy one more product, one more time.
Employing more than 1,300 people in 30 offices in 19 countries in Europe, Asia and the Americas, dunnhumby serves a prestigious list of companies including Tesco, Casino, Kroger, Procter & Gamble, Shell, Coca-Cola and Mars. For more information, visit www.dunnhumby.com.
SOURCE Canadian Tire Corporation, Limited
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