Canadian Tire and Jumpstart partner with Santa Claus parade for Red Nose
TORONTO, Nov. 2, 2012 /CNW/ - Canadian Tire and Canadian Tire Jumpstart
Charities today announced a partnership with The Santa Claus Parade for
the 2012 Red Nose program. Through the program, select Canadian Tire
stores across the Toronto area will sell red noses with proceeds going
to Jumpstart and The Santa Claus Parade.
Red noses will be sold in 30 Toronto area Canadian Tire stores. Noses
will be sold for $2 each, with proceeds evenly split between Jumpstart
and The Santa Claus Parade. Customers can purchase the red noses from
November 1 through November 18. Red noses will also be available for
purchase from the Air Cadets on the day of the Parade, November 18.
"This is the first time Jumpstart has partnered with The Santa Claus
Parade and we are excited to increase the number of children that
Jumpstart can help through this campaign," said Landon French,
Vice-President, Community Relations, Canadian Tire Corporation.
"Torontonians and the millions of Canadians who watch the broadcast on
television look forward to this parade every year and we hope kids, and
kids-at-heart, show their holiday spirit and purchase a red nose in
support of this important cause."
Sunday, November 18 is the 108th Annual Santa Claus Parade and for the second year, Canadian Tire's
float will host the first lady of the North, Mrs. Claus. The float will
also showcase Mr. And Mrs. Claus' North Pole home and will host a
number of Santa's elves. This will be the 30th year Canadian Tire has been a sponsor of The Santa Claus Parade.
ABOUT CANADIAN TIRE
Canadian Tire Corporation, Limited (TSX:CTC, TSX:CTC.a) is one of
Canada's most-shopped general retailers and the country's largest
sporting goods retailer, with more than 1,700 retail and gasoline
outlets from coast-to-coast. Our primary retail business categories -
Automotive, Living, Fixing, Sports, Playing and Apparel - are supported
and strengthened by our Financial Services division, which offers such
products and services as Canadian Tire home services, credit cards,
retail deposits, in-store financing, product warranties, and insurance.
Nearly 68,000 people are employed across the Canadian Tire enterprise,
which was founded in 1922 and remains one of Canada's most recognized
and trusted brands.
ABOUT CANADIAN TIRE JUMPSTART CHARITIES
Canadian Tire Jumpstart is a national charitable program that helps
financially disadvantaged kids participate in organized sport and
recreation by covering registration, equipment and/or transportation
costs. Since 2005, Canadian Tire Jumpstart has helped give more than
500,000 Canadian kids the chance to play and the momentum is stronger
than ever. To lend your support, visit Canadian Tire Jumpstart at jumpstart.canadiantire.ca.
ABOUT THE SANTA CLAUS PARADE
The Santa Claus Parade is the largest children's parade in North America
and largest outdoor entertainment event held in Canada every year. More
information on the parade, including even more exciting Parade details,
can be found at www.thesantaclausparade.com.
SOURCE: CANADIAN TIRE CORPORATION, LIMITED
For further information:
For more information or to schedule an interview, please contact:
Canadian Tire Corporation