Canadian Tire ad promoting inclusivity goes viral; shines light on Canadian values

TORONTO, Feb. 28, 2017 /CNW/ - Six months after originally airing, Canadian Tire's Wheels ad grew from 800,000 views to more than 50 million views and 1.7 million shares in one week, fuelling a celebration of Canadian values that demonstrates the power and relevance of this message today more than ever.

SOURCE CANADIAN TIRE CORPORATION, LIMITED

For further information: Julia Wilkinson, Communications Advisor, Canadian Tire Corporation, C: 416.464.2794, E: julia.wilkinson@cantire.com

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