Recycle My Cell Student Challenge Winners Announced
OTTAWA, Feb. 28, 2013 /CNW/ - Recycle My Cell, Canada's national recycling program for mobile phones and accessories,
announced today the winners of the third annual Recycle My Cell Student Challenge. Held again in partnership with Waste Reduction Week in Canada, the Challenge saw Canadian students from kindergarten to
post-secondary collecting as many old wireless devices as possible,
including cell phones, smartphones, wireless PDAs, pagers, accessories
and cell phone batteries.
The Challenge took place from October 15 to November 15, 2012, with 131
schools across Canada participating. A total of 4,260 cell phones were
collected through the Challenge, along with over 270 kilograms of
wireless accessories and batteries.
"I want to thank all of the participants in this year's Challenge for
showing us again that Canadian students continue to be dedicated to the
environment, " said Bernard Lord, President & CEO of the Canadian Wireless Telecommunications Association (CWTA). "The success of the Recycle My Cell Student Challenge means a
cleaner and more sustainable Canada for all of us, and these students
should be applauded for their efforts."
"Students participating in Waste Reduction Week in Canada and
the Recycle My Cell Challenge showed a tremendous amount of enthusiasm
and passion for environmental stewardship," said Jo-Anne St. Godard,
Secretariat of Waste Reduction Week in Canada and Executive Director,
Recycling Council of Ontario. "With so many new and upgraded devices
coming to market so quickly, it's imperative that we properly manage
the end-of-life of the devices they replace. With only an estimated 12
per cent of mobile devices in Canada being recycled, building awareness
with our youth and helping them take action is the foundation for
better recycling rates."
Based on student population, the school in the participating province or
territory that collected the most cell phones and accessories will
receive a $500 donation to support the school's green initiatives.
The winning schools are:
Holyrood Elementary School, Edmonton, Alberta
Bench Elementary School, Cowichan Bay, British Columbia
Andrew Mynarski V. C. Junior High School, Winnipeg, Manitoba
Tide Head Elementary School, Tide Head, New Brunswick
Long Island Academy, Beaumont, Newfoundland and Labrador
Dr. T.L. Sullivan Junior High School, Florence, Nova Scotia
Antler River Elementary School, Muncey, Ontario
Colonel Gray Senior High School, Charlottetown, Prince Edward Island
Le Jardin des Rêves, Saint-Laurent, Québec
Winston High School, Watrous, Saskatchewan
The Recycle My Cell Student Challenge was made possible by the generous
support of the Recycle My Cell Partners: Bell, BlackBerry, Dell Canada
Inc, Eastlink, GEEP Inc., GREENTEC, LG Electronics Canada Inc., Lynx
Mobility, Mobilicity, Motorola Mobility, MTS, Nokia, Rogers
Communications, Samsung Electronics Canada Inc., SaskTel, Sims
Recycling Solutions, Sony Mobile Communications, TBayTel, TELUS,
Videotron, Virgin Mobile Canada and WIND Mobile.
Recycle My Cell thanks all of the schools that participated in the third
annual Recycle My Cell Student Challenge. If your school is interested
in participating in the next Challenge, please contact firstname.lastname@example.org.
Recycle My Cell operates year round, and if you would like to host a
Recycle My Cell collection site in your community, please visit http://www.recyclemycell.ca/host-a-drop-off-location. There is no cost to participate, and you will be providing a valuable
service to your community by ensuring that e-waste is recycled
About Recycle My Cell
Recycle My Cell is Canada's national recycling program for mobile phones
and accessories. The bilingual Web site - www.RecycleMyCell.ca and www.recyclemoncell.ca - allows consumers to simply enter their postal code to locate the 10
drop-off locations closest to them where their devices will be
accepted, regardless of brand or condition. The free program is run by
the Canadian Wireless Telecommunications Association (CWTA), in
conjunction with cell phone carriers and handset manufacturers, who
have come together to raise awareness about the importance of cell
About Waste Reduction Week in Canada
Waste Reduction Week (WRW) in Canada was developed in 2001 by a
coalition of 13 recycling councils and sister organizations from across
Canada and is delivered each October by the same group. The program's
goal is to inform Canadians about the environmental and social
ramifications of wasteful practices. WRW uses its "take action"
messaging to empower all Canadians to adopt more environmentally
conscious choices. Waste Reduction Week provides Canadians with
information and ideas to reduce waste in all facets of daily living,
creating solutions to the many environmental challenges we face. Learn
more at www.wrwcanada.com.
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SOURCE: CANADIAN WIRELESS TELECOMMUNICATIONS ASSOCIATION
For further information:
Media information and interview opportunities:
Ashlee Smith, CWTA
613-233-4888 ext. 227