Video: Watch this video to learn more about reverse innovation and the Colour Outside the Lines challenge
TORONTO, Jan. 15, 2013 /CNW/ - Leaders in innovation from across
industry, not-for-profits, and academia, have joined forces to create a
unique competition that calls on Canadian students to help solve some
of our greatest health system challenges. Colour Outside the Lines: A Reverse Innovation Challenge for Canadian
Health Systems ('Colour Outside the Lines') invites students to submit innovations from emerging markets that have
the potential to improve Canada's health systems.
"Translating innovations that were created for the developing world to
the industrialized world has been called 'reverse innovation'. The goal
of Colour Outside the Lines is to identify and test reverse innovations
from across the globe, and show how they can be developed into business
models that will improve the health of Canadians," said Dr. Peter
Singer, CEO of Grand Challenges Canada and Director of the Sandra
Rotman Centre, which is one of the sponsoring partners behind the
Colour Outside the Lines is a collaborative initiative between
organizations committed to unlocking the power of innovation: the
International Centre for Health Innovation at Ivey, the Sandra Rotman
Centre, the Institute for Health System Transformation & Sustainability
(IHSTS), Medtronic, Roche, TELUS Health, and GE Healthcare. The
challenge was borne out of a shared belief among its supporting
partners that by forming new collaborations across borders and
disciplines, we can draw lessons that will generate solutions needed to
improve health systems around the world.
"To make meaningful improvements to our health systems, we must
challenge our way of thinking and find new ways of innovating. This
includes looking beyond our own backyards for the next big ideas. We
believe there is much that can be learned from the experience and
successes of unexpected sources, such as those of emerging markets,"
said Dr. Anne Snowdon, Chair of Ivey International Centre for Health
Innovation, founding partner behind the Challenge.
The target audience for the challenge is students; however, submissions
are also welcome from any individuals or organizations with an interest
in shaping the future of health care in Canada. The deadline for
application submission is May 31, 2013. Winners will be announced in
September 2013 and awarded their funding at the 2013 Ivey Global Health
Conference in November.
The winning submission will receive $50,000, and two runners-up will
also be selected, each receiving $25,000. Prize money is dedicated to
moving the proposed reverse innovation forward and applying it to a
Canadian health system. Winners will be determined by an evaluation
committee composed of the challenge's partners.
Submission details, frequently asked questions, videos and more, can be
found at: www.colouroutside.ca.
Video with caption: "Video: Watch this video to learn more about reverse innovation and the Colour Outside the Lines challenge". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130115_C5879_VIDEO_EN_22556.mp4&posterurl=http://photos.newswire.ca/images/20130115_C5879_PHOTO_EN_22556.jpg&clientName=International%20Centre%20for%20Health%20Innovation&caption=Video%3A%20Watch%20this%20video%20to%20learn%20more%20about%20reverse%20innovation%20and%20the%20Colour%20Outside%20the%20Lines%20challenge&title=Watch%20this%20video%20to%20learn%20more%20about%20reverse%20innovation%20and%20the%20Colour%20Outside%20the%20Lines%20challenge&headline=Canadian%20students%20are%20invited%20to%20%27Colour%20Outside%20the%20Lines%27%20to%20drive%20change%20in%20Canada%27s%20health%20systems
Image with caption: "Colour Outside the Lines: A Reserse Innovation challenge logo (CNW Group/International Centre for Health Innovation)". Image available at: http://photos.newswire.ca/images/download/20130115_C5879_PHOTO_EN_22555.jpg
SOURCE: International Centre for Health Innovation
For further information:
For additional information or an interview, please contact:
International Centre for Health Innovation
Richard Ivey School of Business
519-661-2111, ext. 82582