Canadians' High Rate of U.S. Travel and Demand for Better Burgers Prompts 40-Restaurant Master Agreement
ALISO VIEJO, Calif., Oct. 26, 2015 /CNW/ -- Johnny Rockets, the all-American restaurant, known for its cooked-to-order hamburgers and hand-spun shakes, announces a 40-restaurant master agreement in Canada with franchise partner Lewis Gelmon. Some locations are scheduled to open as soon as the end of 2016. Gelmon has worked with numerous American brands in the Canadian franchise market, utilizing the country's people-centric management style, including the Canadian master franchisee for Domino's Pizza.
"Lewis Gelmon is an ideal franchise partner because he understands Johnny Rockets as well as the Canadian market inside and out. Originally from Canada, Lewis has successfully introduced high-profile American brands to the country and has served as a global development consultant for our brand," says James Walker, President of Global Operations and Development, Johnny Rockets. "With Lewis' business acumen and strong team of Canadian foodservice executives, we know we will flourish and continue our international expansion."
The agreement was prompted, in large part, due to a strong Johnny Rockets brand awareness in Canada, as many residents encounter the restaurants when they travel to the U.S. for both business and leisure. Also, according to a recent NPD report, Canadians are collectively gravitating towards higher quality burgers.
Using his extensive experience in the Canadian market, Gelmon is currently evaluating locations for his first restaurants. Development will include the additions of traditional Johnny Rockets restaurants, as well as the brand's newest prototypes.
"Johnny Rockets' brand reputation and cuisine are ideal for nationwide expansion in Canada," explains Lewis Gelmon, Franchise Partner, Johnny Rockets. "We begin with 40, but our development team of seasoned Canadian professionals feels the country can easily hold more than 100 units. As we move forward with development, we will seek out additional Canadian investor groups to bolster the brand's expansion and are excited about the prospects."
About Johnny Rockets
Johnny Rockets is an international restaurant franchise that offers high quality, innovative menu items including fresh, never frozen 100% beef cooked-to-order hamburgers, Veggie Boca® burger, chicken sandwiches, crispy fries and rich, delicious hand-spun shakes and malts. This dynamic lifestyle brand offers friendly service and upbeat music contributing to the chain's signature atmosphere of relaxed, casual fun. Founded in 1986, Johnny Rockets operates more than 330 franchise and corporate locations in 26 countries around the world. For more information, visit www.johnnyrockets.com.
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SOURCE Johnny Rockets
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