The largest association of PR professionals in Canada aims to increase
engagement with media and conference organizers through the launch of
its new online Expert Centre.
TORONTO, March 4, 2014 /CNW/ - Event professionals and reporters
searching for top communications experts in Canada to be speakers or to
contribute comments on current events now have quick online access to a
new expert centre launched by the Canadian Public Relations Society (CPRS).
The Canadian Public Relations Society Expert Centre currently provides users an entrée to many of its experts who are
members of the CPRS College of Fellows. This online site will feature
detailed profiles of select experts searchable across a range of
information categories such as key topics, industry experience, and
"Public relations experts make a positive contribution to the
profession, our employers and to the communities we serve," said Karen
Dalton APR, CAE, Executive Director of the Canadian Public Relations
Society. "Our Expert Centre will enable the CPRS to better connect
these professionals to a range of audiences to more effectively
advocate for the profession and our professional APR designation.
As a comprehensive online resource, the CPRS Expert Centre will provide
event organizers and corporate organizations with access to notable
educators, researchers, authors and executives in Public Relations and
Communications Management. The site will be expanded to include
additional members of CPRS throughout 2014.
CPRS has partnered with ExpertFile to provide software that provides
members with the unique ability to maintain engaging expert profiles
which will be published dynamically to the association website.
"ExpertFile is a very robust platform for organizations looking to
better promote their thought leaders," said Dalton.
"We're pleased to have this opportunity to help the CPRS create a more
discoverable and engaging online presence for their members across the
country," said Peter Evans, CEO of ExpertFile.
For more information, visit the Canadian Public Relations Society Expert Centre on ExpertFile.
About Canadian Public Relations Society
Founded in 1948, the Canadian Public Relations Society (CPRS) is a
not-for-profit organization whose members are engaged in the practice,
management or teaching of public relations and communications. Members
work to maintain the highest standards and share a uniquely Canadian
experience in public relations and communications management. CPRS is a
federation of over 1,800 members across 14 Member Societies based in
major cities or organized province-wide. The annual Canadian Public Relations Conference will be held in Banff, AB, May 25-27, 2014.
ExpertFile is the world's first expert marketing platform built for
organizations. With publishing, search optimization (SEO), lead
generation and analytics features, coupled with a unique online
marketplace, ExpertFile helps experts connect to business prospects,
media and conferences. Clients include market leaders such as Cleveland
Clinic, Perseus Books Group, Canadian Corporate Counsel Association,
Lillibridge Healthcare, and Constant Contact.
SOURCE: Canadian Public Relations Society
For further information:
Canadian Public Relations Society