PR guru Paul Holmes and industry thought leaders headline annual PR
Professional Development Session for PR Firm Practitioners
TORONTO, March 25, 2014 /CNW/ - On April 4, the Canadian Council of
Public Relations Firms (CCPRF) will host its fourth annual "PR Boot
Camp", which brings together professional practitioners from some of
Canada's most prestigious PR firms for an intensive day of learning and
development. This one-day workshop will provide attendees with
strategies and insights to advance their careers in today's dynamic
communications environment, and provide networking opportunities for
emerging stars to dialogue with senior practitioners from Canada's top
Kicking off the day is guest speaker Paul Holmes, editor of The Holmes Report and chief executive of The
Holmes Group. Paul has been writing about public relations for more than 25 years.
Early in 2000, Holmes launched The Holmes Group, which provides
knowledge and insight to public relations professionals across a
variety of platforms, including a website, an e-newsletter, events,
printed reports, research and consulting assignments, and the SABRE
Awards competition. The group's flagship title, The Holmes Report,
covers the public relations business in the Americas, EMEA (Europe, the
Middle East and Africa) and the Asia-Pacific region.
Other speakers will address creativity, business strategy, storytelling
and workplace collaboration. Sessions will be led by the
owners/operators of Canada's top PR firms, as well as outside experts,
including thought leaders from top Canadian brands.
Steve Ladurantaye, former Globe & Mail journalist, now Partnerships
Manager, News & Politics (Canada), Twitter Canada;
Karen Howe, Sr. VP, Creative Director and Cannes Lion judge, on making
creativity stand out;
Kasi Bruno, VP Strategy and Cultural Insight, Y&R, on developing big
Rebecca Zamon, Huffington Post Canada Living Editor, on writing
"With an outstanding slate of speakers and group sessions, this
professional development event provides the next generation of agency
practitioners with new thinking that empowers them to innovate and
elevate PR as a fundamental component of business success," said David
Gordon, Chair of the CCPRF. "We are thrilled that some of Canada's top
brands, as well as key influencers within the PR/communications
community, are supporting the advancement of our profession."
The CCPRF Boot Camp is intended for PR agency professionals with seven
to 10 years consulting experience, but is open to any PR/communications
practitioners interested in sharpening their skill set. There are still
spaces available. For more information please visit http://www.cprs.ca/ccprf/PR_BootCamp.aspx.
The Canadian Council of Public Relations Firms, the only trade
organization for public relations in Canada, represents close to 25
multinational and independently owned consultancies with the majority
of their revenue generated from the business of public relations. The
goal of the Council is to promote the professionalism and development
of public relations consulting and provide thought leadership in areas
that influence industry growth. For more information, visit ccprf.ca.
Founded in 1948, the Canadian Public Relations Society (CPRS) is a
not-for-profit organization whose members are engaged in the practice,
management or teaching of public relations and communications. Members
work to maintain the highest standards and share a uniquely Canadian
experience in public relations. CPRS is a federation of over 1,800
members across 14 Member Societies based in major cities or organized province-wide. For more information,
visit our website: cprs.ca.
Image with caption: "The 2014 CCPRF PR Boot Camp features Paul Holmes, Founder and CEO of New York-based The Holmes Report and the SABRE awards (CNW Group/Canadian Public Relations Society)". Image available at: http://photos.newswire.ca/images/download/20140325_C7070_PHOTO_EN_38330.jpg
SOURCE: Canadian Public Relations Society
For further information:
Canadian Public Relations Society