MoneySense.ca and CanadianCapitalist.com unite their personal finance communities.
TORONTO, March 17 /CNW/ - MoneySense.ca, the digital home of Canada's best-selling personal finance magazine, has entered into an exclusive content partnership with one of Canada's preeminent personal finance bloggers, the Canadian Capitalist, to bring its trusted advisory resources on financial planning, investing, retirement, real estate and more, to a wider online audience.
Ram Balakrishnan, the Canadian Capitalist, has been blogging since 2004, posting almost-daily advice. Over the years, he has built up a large and loyal community of like-minded Canadians interested in expanding their personal financial knowledge. Like CanadianCapitalist.com, MoneySense.ca is focused on thoughtful financial advice for and by Canadians. Bringing the two communities together not only makes sense for the brands, but also for Canadians interested in managing their wealth.
"We are excited to partner with the Canadian Capitalist because of Ram's intelligent take on Canadian investing and for the loyal readership he's cultivated," says Claude Galipeau, SVP and GM, Digital Media, Rogers Media. "Our partnership with the Canadian Capitalist is part of an ongoing strategy to showcase and distribute quality content for our business brands, as well as bring new premium opportunities to our ad clients."
As a long-time fan of Balakrishnan's writing, MoneySense Editor Duncan Hood, is thrilled to have Canadian Capitalist join the MoneySense.ca family. "Since MoneySense magazine launched over a decade ago, we have maintained the high quality of our advice by enlisting some of the best personal finance writers Canada has to offer," says Hood. "CanadianCapitalist.com is one of the best Canadian personal finance blogs on the web, and I have personally enjoyed following it for years. We're looking forward to a long partnership together, and we are excited that our respective communities can also benefit from their own knowledge sharing."
"I'm very excited about partnering with MoneySense, the finest personal finance magazine in Canada," notes Balakrishnan. "MoneySense has long been an advocate of sensible financial planning and investing-themes that are also the focus of my own writing. I am convinced that the partnership will benefit all our readers."
Please visit and bookmark www.moneysense.ca and www.canadiancapitalist.com. While you're at it, join the fan page on Facebook at www.facebook.com/moneysensemagazine and follow us on Twitter at www.twitter.com/moneysensemag
MoneySense.ca is full of exclusive features, smart advice, quick tips, personal stories, tools, bloggers, and much more. As the digital extension of MoneySense, Canada's personal finance and lifestyle magazine, the web site offers an interactive community where Canadians can come together. Packed with smart features, practical advice and easy-to-follow financial tips on everything from home improvement to mutual funds, an average MoneySense issue attracts 892,000 Canadians on the lookout for new ways to save, invest and spend. Since its launch in December of 2009, MoneySense.ca extends that coverage on a daily basis, with original content, including features, tools and blogs. It is part of the CanadianBusiness.com Online Network.
SOURCE Rogers Media
For further information: For further information: Jan Innes, Vice President, Public Affairs, Rogers Communications Inc., (416) 935-3525, Jan.firstname.lastname@example.org