ABBOTSFORD, BC, Oct. 14 /CNW Telbec/ - The Canadian Paralympic Committee (CPC) announced details of a new partnership with the British Columbia Egg Marketing Board (BCEMB) today. They are to unveil a new program called the 'Eggs Go for Gold' School Program (EGGS Program).
Paralympian Andrea Holmes, ambassador for the new program, was present for the launch at Mt. Lehman Elementary School in Abbotsford, BC, where the BCEMB is headquartered. Under this education and community outreach program, Ms. Holmes will tour elementary schools throughout British Columbia, telling her remarkable story and drawing attention to how athletes and the public can help stay healthy by eating right.
"A proper diet is critical for athletic performance," explains Ms. Holmes. "BC Fresh Eggs are ideal fuel for world class athletes as they train and compete on the world stage, but they also serve as a naturally wholesome choice for all families across the province."
Ms. Holmes is a decorated Paralympic athlete who finished eighth in long jump at the Athens 2004 Paralympic Games, and was four-time Canadian Paralympic champion in long jump and three-time Canadian champion in the 100 m.
Henry Storgaard, CEO for the CPC, sees the partnership as an excellent fit because the CPC and the BCEMB share a common commitment to performance excellence.
"We are excited to be partnering with the BCEMB to promote the importance of nutrition and physical activity," said Mr. Storgaard. "We hope this program will illustrate the level of commitment to healthy living required by Paralympians and inspire children to develop healthy views around both sport and healthy eating that will last a lifetime."
BCEMB Chair, Richard King, added, "BC egg farmers are proud to provide BC communities with fresh eggs. We see this reflected in Canada's many talented Paralympic athletes as they give their best to their sport. We look forward to bringing this message of personal bests to young children to inspire them to make healthy choices."
About the Canadian Paralympic Committee
The Canadian Paralympic Committee ("the CPC") is a non-profit, private organisation with 43 member sports organisations dedicated to strengthening the Paralympic Movement. The CPC is responsible for creating an optimal high-performance environment for Canadian Paralympic athletes to win at Paralympic and ParaPanAmerican Games. By supporting Canadian Paralympic athletes and promoting their success, the CPC inspires all Canadians with a physical disability to get involved in sport through programs delivered by its member organisations. For more information, visit www.paralympic.ca.
About the BC Egg Marketing Board
The British Columbia Egg Marketing Board (BCEMB) is a non-profit organisation representing 132 registered egg farmers throughout British Columbia. Since its inception in 1967, the BCEMB and egg farmers remain dedicated to ensuring that the choice of eggs reaching BC communities is safe, sustainable, nutritious, and affordable. For more information, visit www.bcegg.com
SOURCE Canadian Paralympic Committee (CPC)
For further information: For further information: Grace Cho, BC Egg Marketing Board, Tel: (604) 864-2602, Email: firstname.lastname@example.org; Marie-Helene Cayer, Canadian Paralympic Committee, Tel: (778) 329-0328, Email: email@example.com