TORONTO, Sept. 6, 2017 /CNW/ - The Canadian Marketing Association (CMA) is pleased to launch, in partnership with Ipsos, the 2017 Digital Marketing Pulse Survey.
In this latest edition, we consider familiarity and usage across 14 tactical Digital Marketing functions. The Survey provides insights on shifts in marketing spend and views of evolving trends, as seen through the eyes of Marketers and Agencies in Canada.
"Digital Marketing continues to evolve, and the marketing profession should be aware of the significant trends, consumer perceptions and best practices that come with this evolution," said Tim Bishop, Vice President, Marketing & Member Engagement at CMA. The lead on this study for eleven years, Steve Levy, Chief Operating Officer, Ipsos, makes the point that "The Digital Marketing Pulse Survey, the only research of its kind in Canada, provides both historical and future-forward research that considers fundamental aspects of the Digital Marketing landscape."
Key insights from the survey include:
- Spending: The marketing community in Canada continues to express a sentiment of allocating traditional media dollars (especially print) to digital marketing channels – Social (71% NET increase), Online (62% NET increase), and Mobile (60% NET increase).
- Digital marketing is complex: With new platforms, techniques and strategies introduced each year, the need for education in the digital space remains critical.
- Agency Status: Marketers rely on specialized Agencies for their expertise (Programmatic Marketing, Video Syndication, Wearable Technology). Other components that are more mature (E-mail Marketing, Social Network Marketing, Customer Facing website) are increasingly taken in-house while cost is likely the driving force behind this trend. It also allows forward-thinking Marketers to have more control in the creation of content and execution.
To introduce the findings of the 2017 Digital Marketing Pulse Survey, CMA is hosting CMAideas II, Sponsored by Vizeum and Presented by Steve Levy at Ipsos, an invite-only Executive Event on September 13. Please email events@theCMA.ca to request an invitation.
About the Canadian Marketing Association
The Canadian Marketing Association embraces Canada's major business sectors and all marketing disciplines, channels and technologies. Its corporate members encompass all facets of business-to-business and business-to-consumer marketing organizations including both brands and agencies. These organizations make a major contribution to the economy, driving commerce, investments in media and new marketing technologies while providing employment for millions of Canadians. For more information, please visit theCMA.ca.
GAME CHANGERS « Game Changers » is the Ipsos signature. At Ipsos we are passionately curious about people, markets, brands and society. We make our changing world easier and faster to navigate and inspire clients to make smarter decisions. We deliver with security, simplicity, speed and substance. We are Game Changers. Ipsos is listed on Eurolist - NYSE-Euronext. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD). ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP For more information, please www.ipsos-na.com.
Our thanks to our partner, CNW Group, for distributing this announcement.
SOURCE Canadian Marketing Association
For further information: Tim Bishop, Vice President of Marketing & Member Engagement, Canadian Marketing Association, tbishop@theCMA.ca, 416.644.3738, theCMA.ca; Steve Levy, Chief Operating Officer, Ipsos, Steve.Levy@Ipsos.com, 416.354.2107, www.ipsos-na.com