New website will educate Canadians about the crucial role plumbing plays
in water conservation and our day-to-day lives
TORONTO, April 19, 2012 /CNW/ - This Sunday marks the 42nd anniversary of Earth Day: a day when we celebrate our planet by
focusing on the environmental awareness and conservation that will
shape a more sustainable future.
However, it's been over four decades since the first Earth Day and,
surprisingly, many Canadian are still misinformed about the huge impact
simple plumbing changes can have with respect to water conservation. As
an example, a recent survey1 by the Canadian Institute of Plumbing & Heating (CIPH), a not-for-profit trade association representing Canada's manufacturers
and wholesaler distributers of plumbing and hydronic heating products,
Half of Canadians would select a showerhead with high-pressure over one
Nearly 4 in 10 Canadians still leave the water running while brushing
Most Canadians underestimate the annual water savings gained switching
to a high-efficiency toilet by more than 17,000 L per annum2.
That's why CIPH is launching Because Water Matters, a website created to: educate Canadians about the crucial role
plumbing plays in water conservation; and highlight trends and
technology in the plumbing industry.
"Most Canadians know what changes they need to make to be more water
efficient in the home," says Ralph Suppa, president and general manager
of CIPH, "but our survey uncovered a gap between principle and
practice. At CIPH, we surmise several reasons for this trend: in the
case of high-efficiency plumbing products such as showerheads and
toilets, there's often a misconception that the sustainable choice has
performance tradeoffs. Another misconception lies in the public
underestimating the amount of water than can be saved by efficient
plumbing products. Most simple plumbing changes can literally save tens
of thousands of litres each year."
Because Water Matters contains facts and figures about water usage, in addition to tips and
trivia to get Canadians thinking about plumbing and wise-water
behavioural changes. The site will also feature CIPH-produced videos
showcasing technology and trends in the plumbing industry. The first
video, developed for Earth Week, is online now and can be viewed by
"Our goal is to shatter misconceptions and bridge the gap between
principle and practice when it comes to sustainable water use in
Canada," adds Ralph. "Water has always been of paramount importance to
our members and through Because Water Matters, we can share their
passion for all things plumbing with Canadians and make a real
difference for the environment."
To learn more about Because Water Matters, visit www.ciph.com/becausewatermatters and follow the CIPH Twitter stream (@CIPHNews) for website updates and other plumbing news.
The first Because Water Matters Video, Earth Week, is available now on http://ciph.com/becausewatermatters/videos.php and on YouTube at: http://www.youtube.com/watch?v=b3BU_r0GIwA.
1Poll conducted between March 2 to 5th, 2012 by Ipsos Reid on behalf of the Canadian Institute of Plumbing and
Heating. A sample of 1,014 Canadians was interviewed with replies
weighted to reflect a sample composition of the Canadian population
according to Census data. All sample surveys and polls may be subject
2Environment Canada, family of four
About the Canadian Institute of Plumbing & Heating:
The Canadian Institute of Plumbing & Heating is a not-for-profit trade
association. Founded in 1933, the Institute is a vibrant organization
committed to providing members with the tools for success in today's
competitive environment. More than 260 companies are members of this
influential Canadian industry association. They are the manufacturers,
wholesaler distributors, master distributors, manufacturers' agents and
allied companies who manufacture and distribute plumbing, hydronic
heating, industrial, waterworks and other mechanical products. CIPH
wholesaler distributors operate more than 700 warehouses and showrooms
across Canada. Total industry sales exceed $5 billion annually. For
more information, visit www.ciph.com.
SOURCE Canadian Institute of Plumbing and Heating
For further information:
or to arrange an interview with a CIPH spokesperson contact:
Cohn & Wolfe