Canadian grilling survey fires up Olympic spirit with gold medal results
Let the Games Begin
If a Grillympics Competition were held, survey participants were asked how they would rate their grilling expertise. Twelve percent of male respondents felt they would attain the Gold compared to (7%) of female respondents. Regionally, Western Canadians and Ontarians are the most confident in their grilling abilities. However, although it is well-known that Canadians love to barbecue (91% of us own a gas grill), 60% reported they probably wouldn't qualify for the finals.
On Your Mark
Participants were asked which grilling competition they would likely enter: appetizer, main course or dessert. Eighty-four percent stepped up to the mark in the main course category; men especially (86%) felt they would be winners in this field, while women (81%) also showed confidence in this category. Only 13% felt skilled enough to compete on appetizers, although this proved to be a popular choice with Western Canadians (19%). Although many desserts can be easily made on the grill, very few respondents (4%) wanted to compete in the dessert category.
Here Comes the Judge
Who should judge the Grillympics Competition? Canadians prefer an international panel of judges according to the survey. Topping the list is Canada's Ricardo Larrivée, the host of Food Network Canada's Ricardo and Friends. Second place was awarded to British-born
Canada's Gold Medal Meal
Steak was the all-time favourite selection for a Grillympics champion's victory meal. Of the 30% who chose this traditional Canadian BBQ item, men (39%) and Canadians aged 55+ (39%) were the two groups most likely to take this option. At the podium, burgers would have been awarded silver (13%) and ribs (10%) would have received a bronze.
Let's Party
Although it seems that tailgate parties aren't all that popular with the majority of Canadians (40% said they would not hold such a party), for those who would (34%), hamburgers would make up the main course (30%). Other choices include steak (18%), chicken (13%), and salmon (12%). Perhaps conscious that our heritage will be on display on the world stage during these Olympic Winter Games, 11% said they would serve local Canadian game like deer or elk.
Who's Invited?
If you're going to have a Grillympics party, you need to invite some cool Canadian athletes, eh? Topping the list of Olympic invitees are
Methodology: Weber-Stephen Products Co. commissioned Leger Marketing Inc. to field the 21st annual Canadian GrillWatch Survey. A total of 1,009 grill owners throughout
Weber-Stephen Products Co., headquartered in Palatine, Ill., is the world's leading manufacturer of charcoal and gas grills, grilling accessories and other outdoor room products. In 1952, founder
* The Weber Grill-Line and Weber Customer Service are closed on Christmas.
For further information: Theresa Stahl, (905) 336-5700, [email protected]; Beth Merrick, (416) 654-9881, [email protected]
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