Canadian fashion designer rebrands as wearable technology company for gender equality

TORONTO, Nov. 12, 2015 /CNW/ - If you're the type of person who feels like they don't fit into societal norms, you probably have a lot in common with us. We would like to announce the relaunch of the formally known anti-bacterial scarf company as Fleecer at FLEECER.CA - The focus of the brand is to help foster a community around gender equality in the new age of Technology. Fleecer is a scarf designed to be a companion for all ages and genders. The current model of Fleecer is a scarf that is reversible, anti-microbial, pre-shrunk, and sold exclusively at FLEECER.CA at wholesale price. The goal for Fleecer is to be a wearable technology leader that helps solve the problems around gender equality that still exist today. We would like 50% of the profits from LOOP to go to - The 519 - The Space for Change - in support of the LGBT Community with a focus on Revitalizing Trans Culture in Toronto.

In fashion, trends come and go leaving you outdated. In technology you always need the next upgrade…but Fleecer will change WITH you…no one gets left behind.

Adrian Wu is the founder and a fashion designer based out of Toronto, Ontario, Canada. Adrian founded the company at 19 years old which is now It all started with a simple cocktail dress, which evolved into a career surrounding the discussion "what is normal?" Discovered on Facebook Wu's work has been presented across the country from the National Gallery and Textile Museum of Canada to Toronto Fashion Week. Going from a simple dress maker to doing corporate collaborations with Architect firms such as Freed Development or authors like Margaret Atwood - The reoccurring challenge has been "How can beauty and function co-exist?" Wu's work has always been an evolution and the focus of the work now revolves around coming up with solutions for the question: How can fashion help people live better lives? Adrian thinks it starts with functionally integrating lifestyle branding, self manufacturing and e-commerce into your fashion company using technology that speaks to all genders. A better definition of wearable technology?


SOURCE Adrianian Canadian

Image with caption: "Fleecer loves gender equality (CNW Group/Adrianian Canadian)". Image available at:

For further information:, 905.334.1215


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