Canadian Couples Invited to Bring Fun and Intimacy Back Together in 2010 with
the K-Y(R) Intimacy Experiment(TM)

- Survey shows 90 per cent of Canadians in long-term relationships are willing to try something new in the bedroom -

TORONTO, Jan. 18 /CNW/ - New Year's resolutions run the gamut from "exercise more" to "work less" - but how about "be more intimate with my partner?" This year, K-Y(R) Brand - Canada's number one selling personal lubricant(1) and doctor recommended brand(2) - wants Canadian couples to explore new ways of injecting more fun and intimacy into their everyday lives with the K-Y(R) Intimacy Experiment(TM) - a twelve-week series of playful 'homework' assignments designed to help Canadians restore connections and create more meaningful and exciting relationships with their partners.

"The daily responsibilities and stresses of life can overshadow the importance of prioritizing emotional and physical intimacy - especially for couples in long-term relationships," said Teesha Morgan, a Vancouver-based sex therapist who developed the K-Y(R) Intimacy Experiment(TM) 'homework' assignments in partnership with the K-Y(R) Brand team. "For the most part, I've found that Canadians in long-term relationships truly value intimacy, but they often just don't know where to start when it comes to revitalizing emotional and physical connections with their partners."

In fact, a recent survey conducted by Vision Critical on behalf of K-Y(R) Brand found that while 90 per cent of Canadians in long-term relationships are willing to try something new in the bedroom, close to half (48 per cent) currently use nothing for inspiration. Furthermore, while all four facets of intimacy - emotional, physical, psychological and sexual - are strongly regarded as important to the core of the partnership, over half of respondents (56 per cent) said they are not fully satisfied with their current level of sexual activity.

Reconnecting with the K-Y(R) Intimacy Experiment(TM)

The K-Y(R) Intimacy Experiment(TM) is an interactive resource at www.youtube.com/ky that aims to help Canadian couples enhance intimacy, strengthen their current relationships - and have fun, too!

From 'sensory focus' and 'daily kisses' to 'naughty talk' and even 'five magic hours,' Canadian couples will have the chance to test out a variety of engaging 'homework' assignments providing 12 weeks of intimate, playful fun.

"The assignments have been designed to appeal equally to men and women, and emphasize not only sexual but physical, psychological and emotional exploration too, like massage, dancing , discovering things you appreciate about your partner and even just talking about memorable moments in the relationship," said Morgan. "By the end of the three months, couples will have a renewed understanding of each other's wants and needs - and an enhanced appreciation for the power of intimacy."

In addition to experiencing the 'homework' assignments with their partners at home, Canadians can follow three couples online as they complete some of the assignments and discuss their experiences, challenges and successes in YouTube channel interviews. Complete information on the K-Y(R) Intimacy Experiment(TM) and online webisodes of the couples can be found at www.youtube.com/ky.

Take a Walk on the Playful Side

When it comes to enhancing 'playfulness' in the bedroom, the survey also found that almost half (48 per cent) of Canadians in long-term relationships agree that products such as personal lubricants and sexual enhancement toys create a more "playful" sexual environment. This is true especially among Canadians in long-term relationships who regularly use personal lubricants (81 per cent).

Additional highlights from the survey include:

    
      -  Roughly half (53 per cent) of Canadians in long-term relationships
         are having sex at least once a week or more. Perhaps surprisingly,
         Canadians in long-term relationships who have children tend to have
         sex more frequently (60 per cent vs. 49 per cent).

      -  Laughing together (71 per cent), going out on dates (67 per cent)
         and recalling happy memories (56 per cent) are the top favourite
         intimate moments Canadians share with their partners outside the
         bedroom.

      -  More than half of Canadians in long-term relationships were first
         attracted to their partner's physical appearance (58 per cent) and
         kindness (52 per cent). Over time, respondents said they now value
         their partner's personality traits such as kindness (65 per cent),
         reliability (58 per cent), honesty (57 per cent) and sense of humour
         (54 per cent) more than physical appearance (42 per cent).

      -  Among those not completely satisfied with their current level of
         sexual activity, half (51 per cent) cite exhaustion as the biggest
         barrier to satisfaction, followed by busy schedules and stress.
    

The survey was conducted in December 2009 by Vision Critical on behalf of K-Y(R) Brand among Canadians aged 25 years and older who have been in long-term relationships for three or more years. The total sample size for this study is 1,007, with a margin of error of +/- 3.1 per cent 19 times out of 20.

About K-Y(R) Brand

Trusted for a reason, K-Y(R) Brand is the number one selling personal lubricant(3)and doctor recommended brand in Canada.(4) K-Y(R) Brand offers a wide variety of personal lubricant options, all of which provide a safe and natural feeling to help consumers put fun and intimacy back where they belong - together. Two of the latest product lines couples can have fun exploring include K-Y(R) YOURS+MINE(TM) Couples Lubricant and K-Y(R)INTENSE(TM) Arousal Gel for Her.

All K-Y(R) Brand personal lubricants are latex-condom compatible(5) and are available at food, drug and mass retailers across the country. For more information on the full range of K-Y(R) Brand personal lubricants, visit www.k-y.ca.

    
    ---------------------------------------------
    (1) AC Nielsen, L52 Wks 2009
    (2) 2008 Physicians Counselling & Recommendations survey
    (3) AC Nielsen, L52wks 2009
    (4) 2008 Physicians Counselling & Recommendations survey
    (5) Note: massage oils in variety pack are not personal lubricants and
        are not compatible with latex condoms
    

SOURCE K-Y BRAND

For further information: For further information: Anya Kravets, Vanessa Principe, Edelman, (416) 979-1120 ext. 323/395, Anya.kravets@edelman.com, Vanessa.principe@edelman.com

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