Canadian Couples Invited to Bring Fun and Intimacy Back Together in 2010 with
the K-Y(R) Intimacy Experiment(TM)
- Survey shows 90 per cent of Canadians in long-term relationships are willing to try something new in the bedroom -
"The daily responsibilities and stresses of life can overshadow the importance of prioritizing emotional and physical intimacy - especially for couples in long-term relationships," said Teesha Morgan, a Vancouver-based sex therapist who developed the K-Y(R) Intimacy Experiment(TM) 'homework' assignments in partnership with the K-Y(R) Brand team. "For the most part, I've found that Canadians in long-term relationships truly value intimacy, but they often just don't know where to start when it comes to revitalizing emotional and physical connections with their partners."
In fact, a recent survey conducted by Vision Critical on behalf of K-Y(R) Brand found that while 90 per cent of Canadians in long-term relationships are willing to try something new in the bedroom, close to half (48 per cent) currently use nothing for inspiration. Furthermore, while all four facets of intimacy - emotional, physical, psychological and sexual - are strongly regarded as important to the core of the partnership, over half of respondents (56 per cent) said they are not fully satisfied with their current level of sexual activity.
Reconnecting with the K-Y(R) Intimacy Experiment(TM)
The K-Y(R) Intimacy Experiment(TM) is an interactive resource at www.youtube.com/ky that aims to help Canadian couples enhance intimacy, strengthen their current relationships - and have fun, too!
From 'sensory focus' and 'daily kisses' to 'naughty talk' and even 'five magic hours,' Canadian couples will have the chance to test out a variety of engaging 'homework' assignments providing 12 weeks of intimate, playful fun.
"The assignments have been designed to appeal equally to men and women, and emphasize not only sexual but physical, psychological and emotional exploration too, like massage, dancing , discovering things you appreciate about your partner and even just talking about memorable moments in the relationship," said Morgan. "By the end of the three months, couples will have a renewed understanding of each other's wants and needs - and an enhanced appreciation for the power of intimacy."
In addition to experiencing the 'homework' assignments with their partners at home, Canadians can follow three couples online as they complete some of the assignments and discuss their experiences, challenges and successes in YouTube channel interviews. Complete information on the K-Y(R) Intimacy Experiment(TM) and online webisodes of the couples can be found at www.youtube.com/ky.
Take a Walk on the Playful Side
When it comes to enhancing 'playfulness' in the bedroom, the survey also found that almost half (48 per cent) of Canadians in long-term relationships agree that products such as personal lubricants and sexual enhancement toys create a more "playful" sexual environment. This is true especially among Canadians in long-term relationships who regularly use personal lubricants (81 per cent).
Additional highlights from the survey include:
- Roughly half (53 per cent) of Canadians in long-term relationships are having sex at least once a week or more. Perhaps surprisingly, Canadians in long-term relationships who have children tend to have sex more frequently (60 per cent vs. 49 per cent). - Laughing together (71 per cent), going out on dates (67 per cent) and recalling happy memories (56 per cent) are the top favourite intimate moments Canadians share with their partners outside the bedroom. - More than half of Canadians in long-term relationships were first attracted to their partner's physical appearance (58 per cent) and kindness (52 per cent). Over time, respondents said they now value their partner's personality traits such as kindness (65 per cent), reliability (58 per cent), honesty (57 per cent) and sense of humour (54 per cent) more than physical appearance (42 per cent). - Among those not completely satisfied with their current level of sexual activity, half (51 per cent) cite exhaustion as the biggest barrier to satisfaction, followed by busy schedules and stress.
The survey was conducted in
About K-Y(R) Brand
Trusted for a reason, K-Y(R) Brand is the number one selling personal lubricant(3)and doctor recommended brand in
All K-Y(R) Brand personal lubricants are latex-condom compatible(5) and are available at food, drug and mass retailers across the country. For more information on the full range of K-Y(R) Brand personal lubricants, visit www.k-y.ca.
--------------------------------------------- (1) AC Nielsen, L52 Wks 2009 (2) 2008 Physicians Counselling & Recommendations survey (3) AC Nielsen, L52wks 2009 (4) 2008 Physicians Counselling & Recommendations survey (5) Note: massage oils in variety pack are not personal lubricants and are not compatible with latex condoms
For further information: Anya Kravets, Vanessa Principe, Edelman, (416) 979-1120 ext. 323/395, [email protected], [email protected]
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