Video: Testicular cancer may be the most common form of cancer among young men but it's also one of the most treatable when caught early. Nutiquette is a dude's guide to checking his nuts regularly for ...
Lighthearted Nutiquette video spreads awareness about testicular cancer
TORONTO, March 13, 2014 /CNW/ - The Canadian Cancer Society's Nutiquette video has won first prize in the Funny for Good category in the 8th
annual DoGooder Nonprofit Video Awards. Winners were announced on
Thursday, March 13, at the the Nonprofit Technology Conference in
To celebrate 2013 Men's Cancer Health Awareness Month in September, the
Society launched a successful nationwide campaign to teach men how to
spot testicular cancer early. The Nutiquette video was at the centre of the campaign to target young men. In the
video, a surprised young man finds a quartet in his shower serenading
him with a humorous jingle about the 3 steps to finding testicular
Testicular cancer is the most commonly diagnosed cancer in men aged
15-29, and if it's caught early, the chances of successful treatment
are much better.
"We knew we had to think outside the box to reach our target audience,"
says Mathew Sepkowski, Director of Marketing, Canadian Cancer Society.
"Our market research has shown that humour with an underlining serious
message is the way to engage young men and encourage them to take
charge of their testicular health. We hope this video encourages guys
to practise proper Nutiquette."
About the YouTube DoGooder Nonprofit Video Awards
See3 Communications, the leader in online video for nonprofits, and
YouTube, the world's largest online video community along with the
Nonprofit Technology Network, partnered for the 2014 DoGooder Video Awards. Now in its 8th year, the awards program is dedicated to giving cause
advocates that use video a place for their work to shine. Members of
the YouTube community had the opportunity to vote for the best among
the finalists from February 28 through March 10, 2014.
About the Canadian Cancer Society
The Canadian Cancer Society is a national, community-based organization
of volunteers whose mission is to eradicate cancer and enhance the
quality of life of people living with cancer. Thanks to our donors and
volunteers, the Society has the most impact, against the most cancers,
in the most communities in Canada. Building on our progress, we are
working with Canadians to change cancer forever. For more information,
visit cancer.ca or call our toll-free bilingual Cancer Information Service at
1-888-939-3333 (TTY 1-866-786-3934).
Video with caption: "Video: Testicular cancer may be the most common form of cancer among young men but it's also one of the most treatable when caught early. Nutiquette is a dude's guide to checking his nuts regularly for cancer symptoms.". Video available at: http://youtu.be/k3Cd2lvQlN4
SOURCE: Canadian Cancer Society (National Office)
For further information:
Canadian Cancer Society