Canadian Cancer Society partners with award-winning band Hedley to inspire youth to join fight against cancer

TORONTO, Dec. 2, 2015 /CNW/ - Multi-platinum pop group Hedley is taking centre stage in the battle against cancer. The Juno award-winning musicians have come on board to become Relay For Life Youth Ambassadors for the Canadian Cancer Society in Ontario and encourage young people to get involved in the cause, one that touches everyone's lives.

Hedley will challenge fans to organize Relay For Life Youth fundraising events in high schools and post-secondary schools across Ontario. Incentives include the chance to win tickets to the #HelloWorld 2016 tour and a private Hedley performance for one lucky school in the province.

"We couldn't ask for better Relay For Life Youth Ambassadors. They connect directly to our audience and know firsthand why we all need to be part of the fight against cancer," says Tonya Stewart, Relay For Life and Special Events Director for the Canadian Cancer Society in Ontario. "In addition to raising money for research and vital cancer patient support services, our youth volunteers become leaders in making change happen."

Cancer affects people of all ages. Two in every five Canadians will be diagnosed with cancer. By 2030, the number of cancer cases will jump by 40 per cent, largely due to the aging population. Relay For Life Youth gives young people the opportunity to make a difference in the lives of everyone dealing with cancer, including family and friends.

"We are really excited to be aligned with such an amazing organization, " says Tommy Mac, bass player for the band. "This is a very personal cause for me because I beat my own battle with cancer in 2011. We are honoured to have a part in this larger fight, and to be able to help people whose lives have been touched by this disease."

Hedley announced their excitement for becoming Relay For Life Youth Ambassadors by posting a video online. Watch it at relayforlife.ca/Hedley.

About the Canadian Cancer Society
The Canadian Cancer Society is a national community-based organization dedicated to preventing cancer, saving lives and supporting people living with cancer through research funding, services and advocacy. We are Canada's largest charity fighting all types of cancer and leading authority on cancer statistics and information. To learn more, call 1 888 939-3333 or visit cancer.ca.

About Relay For Life Youth
Relay For Life Youth is a Canadian Cancer Society fundraising event that brings school communities closer together. These events empower students from elementary schools, high schools, colleges and universities to be leaders in the fight against cancer. Since 2002, more than 300 schools in Ontario have organized more than 900 events and raised an inspiring $26 million. For more information, visit relayforlife.ca/youth.

About Hedley
Hedley have produced five consecutive multiplatinum albums to date - Hedley (2005), Famous Last Words (2007), The Show Must Go (2009), Storms (2011), Wild Life (2013) - explosive hit radio singles, multiple Juno and MMVA trophies and almost a million albums sold. In 2015, they continue along this path of pop music supremacy with the release of their sixth studio album, Hello. The album sees frontman Jacob Hoggard with writing, producing and creative direction credits, and features classic Hedley pop gems along with adventurous new sounds, proving that Hedley are back and ready to once again conquer radio airwaves and arenas coast to coast. The hit single and title track "Hello" is taking over the airwaves as the number one most added pop track at radio three weeks in a row.

Relay For Life Youth social media information

Website: relayforlife.ca/Hedley

Twitter: @RFLyouth

Facebook: facebook.com/RelayForLifeCanada

YouTube: youtube.com/CDNCancerSociety

Hashtag: #AcceptTheBaton

Hedley social media information

Website: hedleyonline.com

Twitter: @Hedleyonline

Facebook: facebook.com/hedleyonline

YouTube: youtube.com/HedleyOnlineTV

Hashtag: #HelloWorld

 

SOURCE Canadian Cancer Society (Ontario Division)

Image with caption: "Multi-platinum pop group Hedley takes centre stage in the battle against cancer to become Relay For Life Youth Ambassadors for the Canadian Cancer Society. (CNW Group/Canadian Cancer Society (Ontario Division))". Image available at: http://photos.newswire.ca/images/download/20151202_C8389_PHOTO_EN_556660.jpg

For further information: or to book an interview opportunity with a Canadian Cancer Society spokesperson, please contact: Gabrielle Scheliga, Canadian Cancer Society, Ontario Division, 416-323-7038 or gscheliga@ontario.cancer.ca

RELATED LINKS
http://www.cancer.ca

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