Best Retained Value nods given to Boxster, Panamera, and Cayenne in their respective categories
TORONTO, Feb. 15, 2017 /CNW/ - Canadian Black Book (CBB) announced that Porsche has received the Overall Brand – Luxury award: a recognition for the brand that has the best retained value on average throughout the entire product portfolio. In addition, Porsche was also bestowed with awards for the Boxster, Panamera, and Cayenne in their corresponding categories. The models were picked as winners for Best Retained Value in the Premium Sports Car, Premium Luxury Car, and Mid-size Luxury SUV categories, respectively.
"It is with delight that I accept the Overall Brand – Luxury award as well as the three model awards from Canadian Black Book," said Alexander Pollich, President and CEO, Porsche Cars Canada, Ltd. "There are many choices available to consumers in the market and we believe these accreditations provide an additional reason to consider the brand. We couldn't be happier to receive this acknowledgment from the leading authority which reinforces the value retention of our product line."
The "Best Retained Value Awards" are given to vehicles which retain the highest percentage of their MSRP after four years. This represents the second year in a row that Cayenne tops its category and the fourth consecutive year for Panamera.
Porsche Cars Canada, Ltd., an independent subsidiary of Porsche AG, imports and distributes Porsche vehicles in Canada. The company employs a team of 38 in sales, aftersales, finance, marketing, and public relations. In 2016, Porsche sold an unprecedented 7,061 units in Canada, up 10% over the prior year.
SOURCE Porsche Cars Canada
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