Mondelēz Canada conducts first-ever survey of Canadian Olympians to find
out how fans can motivate them
MISSISSAUGA, ON, Jan. 17, 2014 /CNW/ - According to a recent survey of
hundreds of Canada's Olympians, more than three-quarters (77%) said that hearing their fans cheering and shouting motivates them most
when competing, followed by holding signs of support (73%) and dressing up in red and white (71%). With only three weeks to the Sochi 2014 Olympic Winter Games, Mondelēz
Canada, makers of Cadbury, Dentyne, OREO and Ritz, today released
findings from a first-of-its-kind survey of Canadian Olympic athletes
about the best way for Canadians to show their pride and joy.
"I've always said the best part of being a national team athlete is the
opportunity to share the experience with the fans. It's important for
Canadians to understand how much athletes appreciate their support,"
said three-time Olympic Gold medalist Jennifer Botterill. "It's awesome
that Mondelēz Canada came directly to us - the athletes - to ask how
great we think our fans are and what they do that motivates us when we
Along with tips from Canada's Olympians, Mondelēz Canada is bringing the
action of the Olympic Winter Games even closer with its Pride & Joy
app. The app celebrates Canada's wins and moments of joy throughout the
Olympic Games by giving Canadians real time updates and the chance to win thousands of prizes, including the grand prize of a trip for two to the Men's Hockey Gold Medal game in
Sochi! Canadians have to download the app by January 24, 2014 to be eligible to enter into the contest for the grand prize!
With each download of the app, now available at iTunes, Google Play and
on PrideandJoy2014.ca, Mondelēz Canada will donate $1 to the Canadian
Olympic Foundation (to a maximum donation of $50,000).
The Mondelēz Canada survey also revealed that while athletes do like to
hear from their fans through social media (62%), most Canadian Olympians find motivation through 'good, old-fashioned' hand-written letters (72%) and email letters (70%) of support. And, if they had to pick, the Canadian Olympians polled
said face painting (20%) was their least favourite fan behaviour.
But, as Botterill says, fans showing their support is very meaningful
and that the best expression of support that Canadians can demonstrate
is to show their authentic self. So fans should get out there, show
their pride and be themselves!
"When we became an official supporter of Canada's Olympic Team, we knew
we would launch a campaign to celebrate through our snack brands, but,
we also wanted a greater connection to the athletes themselves," said
Janine Keogh, Vice President, Biscuit Category, for Mondelēz
International in Canada. "So, Mondelēz Canada grabbed the unique
opportunity to ask the athletes directly how Canadians can motivate
them and be a part of their journey to Sochi. What they shared will
inspire the country to be great fans every day. And for all fans, we'll
be bringing memorable moments of joy to life through our app, so
Canadians can connect as a nation, and celebrate our collective pride
and joy when Canada wins."
In addition to encouraging Canadians to celebrate with the Pride & Joy
app, Mondelēz Canada is capturing the country's pride in its Olympians
in a unique way in-store with special Olympic-themed 'Pride & Joy'
limited editions of some of Canada's favourite snacks: OREO, mini Chips
Ahoy!, Ritz Crackers and Maple Leaf cookies. The special packaging was
inspired by our athletes' journey to the podium, and celebrates Canada
with iconic symbols of pride. The limited edition Pride & Joy products
are now available in-store across Canada.
Eight tips from Canada's Olympic athletes on how to be awesome-fans:
Olympic hopeful Travis Gerrits wants you to "cheer on everyone! Be a proud Canadian! Get loud and engage with the
Two-time Olympian Brent McMahon says to, "always be positive with what you say. 'You are not far behind' isn't as
helpful as 'you are catching them' or 'go get'em, they're just up
"Get rowdy. Know WHEN to cheer, and when not to!" says three-time Olympian Robin Clegg
Silver medalist Elizabeth Manley says fans should "cheer as loud as you can and let the athlete know they are there for
"Positive support through social media goes a long way for athletes
helping them stay motivated," says Olympian Dustin Hersee.
Silver medalist Rachelle Viinberg wants us to "realize that [athletes] compete and exist in non-Olympic years, too. A
lot of attention is given to the Olympics, but we need to train full
time and compete at a high level every year."
Two-time Olympian Rick Say asks you to remember that "heckling the
competition is not sportsman like."
Olympian Candace Murray says, "appreciate the passion that other
countries fans have for their athletes or for their sport and not to be
aggressive and abusive towards them."
Additional results from the survey are available upon request.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking
powerhouse, with 2012 revenue of $35 billion. Creating delicious
moments of joy in 165 countries, Mondelēz International is a world
leader in chocolate, biscuits, gum, candy, coffee and powdered
beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milk chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelēz International is a proud member of the Standard and
Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.
SOURCE: Mondelez Canada
For further information:
Stephanie Minna Cass