MONTREAL, April 22, 2014 /CNW Telbec/ - In honour of Earth Month,
TerraCycle and the nation's largest gaming facility- Casino de Montréal announce a new alliance to clean up and recycle Canada's most littered
item-cigarette butts. The staff at Casino de Montréal will be collecting cigarette waste, separately from other garbage, in a
dedicated effort to reduce the casino's impact on the environment.
Thanks to TerraCycle Canada's Cigarette Waste Brigade® program, used
cigarette butts (as well as cigarette foil and plastic packaging waste)
collected from the casino will be diverted from landfills for the very
first time. Cigarette butts are non-biodegradable and do not break
down. The program will enable this pervasive waste item to be
"We are proud to launch the recycling program of cigarette waste with
Terracycle. This project is one of many initiatives undertaken by the
Casino de Montreal to achieve its sustainable development action plan,
"says Mr. Jacques Massé, Director of Administration of the institution.
Casino site coordinators will collect cigarette litter and send the
waste to TerraCycle to earn fundraising dollars. For every pound of
cigarette waste collected, the casino will earn $1 towards a charity of
their choice. The waste will be recycled into plastic pallets (also
known as skids) for industrial use. Creating pallets from recycled
cigarette waste will not only reduce the amount of litter, but will
also reduce the need to use wood or virgin plastic to make commonly
used industrial pallets. The organic parts of the waste - the paper,
and remaining tobacco - will be composted.
"TerraCycle is thrilled to have Canada's largest gaming facility, Casino
de Montréal, collecting and recycling cigarette waste. We would like
to sincerely thank the casino for their leadership in sustainability
and helping us divert the world's most littered item from landfill,"
says Nina Purewal General Manager, TerraCycle Canada.
TerraCycle Canada currently offers over 20 waste-collection programs. To
date, 2,225,019 Canadians have signed up and diverted 46,446,119 units
of waste from landfill and donated more than $240,000 to schools or
charities. For more information and to sign up, visit www.terracycle.ca.
TerraCycle, Inc. a Progressive Waste Solutions partner, takes
difficult-to-recycle packaging and turns it into affordable &
innovative products. Founded in 2001, TerraCycle is the world leader in
the collection and reuse of non-recyclable post-consumer waste. It
repurposes the waste into sustainable, affordable building materials
and consumer products that are available for purchase online. In 23
countries, the waste is collected through TerraCycle's Brigade®
programs, which donate money to schools and non-profits for every piece
of waste participants collect and return. To learn more, visit www.terracycle.ca.
About Casino de Montréal:
Opened in 1993, the Casino de Montréal is the first and biggest gaming
house operated by the Société des casinos du Québec. No one could
imagine Montréal any longer without the elegant silhouette of its
Casino — often compared to a great diamond adorning the shores of the
St. Lawrence River. The Casino offers visitors over 2,700 slot
machines, 117 gaming tables, 3 bars, 4 restaurants and a festive
atmosphere night and day. Our facility has welcomed close to 115
million visitors over the past 20 years.
SOURCE: Casino de Montréal
For further information:
Public Relations Manager
Chef des communications
Casino de Montréal
(514) 392-0909, poste 4879