Canada's financial services industry made visible in original bird's-eye view org chart

TORONTO, June 23, 2014 /CNW/ - Canada's robust financial services sector is made visible in an original organizational chart (org chart) from H2 Central Marketing & Communications that delivers a vivid, colour-coded, bird's-eye view of the industry and how it works. Financial Services in Canada: An Illustration is a virtual "what's what and who's who" of the sector.

"When you look at our financial services industry from a bird's-eye view, you get a real appreciation for how comprehensive it is, all the checks and balances, and how it's set up to serve a broad range of Canadians," says H2 Central CEO Elizabeth Hoyle. "We needed to know how all parties worked together because we work in almost every area. It is actually a great reference tool for anyone who wants to understand how the financial services industry basically works."

Everything from the regulatory system to the organizations (by category) that provide services to financial consumers and investors is laid out in one integrated visual landscape. The layered view of how Canada's financial services are related provides more than an educational reference. It also reveals the inherent strengths in an institutional schema that is the envy of the world – particularly since the 2008–09 global economic upheaval.

Other observations and insights:

  • The industry serves a range of investors, from those with smaller amounts to invest to mass affluent and private client
  • Good balance of participants: investment manufacturers, financial advisors and distributors, education and credentialing, self-regulatory bodies and associations, regulators, investor protection, investor literacy and advocacy
  • Colour coding (e.g., red for regulators) shows the relative presence of each group in the system
  • The industry is highly sophisticated and relies on rigorous education and credentialing

Financial Services in Canada: An Illustration is available for download from H2 Central at It is a beneficial tool for anyone interested in how Canada's investment sector is organized.

About H2 Central 
H2 Central is a full-service, mid-sized marketing and communications agency that specializes in providing creativity and counsel to knowledge-based business and organizations. Based in downtown Toronto, the company was incorporated in 2006 and undertakes assignments for an array of clients with sophisticated communications, PR, design and interactive/digital requirements. For more information:



Image with caption: "Financial Services in Canada: An Illustration. This organizational chart outlines key groups that drive financial services in Canada and how they work together. (CNW Group/H2 Central Marketing & Communications)". Image available at:

SOURCE: H2 Central Marketing & Communications

For further information: Media Contacts: Olena Gisys, 416.862.2800 Ext. 261,; Jessica Patriquin, 416.862.2800 Ext. 269,


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