MISSISSAUGA, ON, Nov. 15, 2012 /CNW/ - As we head into the holiday
season, a new poll conducted by Harris Interactive for humanitarian
organization World Vision indicates that Canadian attitudes towards
charity and gift giving could be less linked to the economy compared to
our American friends.
Canadians are less inclined than Americans to feel that the economy is
impacting their ability to give charitably. When asked if they plan to
increase their charitable giving once the economy improves, 71% of U.S.
adults agreed versus 61% of Canadians.
"We know that Canadians value generosity and will do what they can to
remain generous through tough times," says World Vision Gifts
spokesperson Marie Bettings. "What World Vision and other organizations
have seen across the country are every-day heroes who do what they can
to provide their time and resources to help others in spite of tougher
Canadians trying to hold on to tradition:
Canadians are doing what they can to cling to their holiday gift-giving
traditions. Fewer Canadians plan to change their traditional
gift-giving practices to adapt to economic changes than Americans.
While the study indicates more than half of Canadians (56%) will spend
less money on holiday presents this year as a result of the current
There is a difference of more than 10 percentage points in the
proportion of adults who strongly agreed they would spend less on
holiday gifts as a result of the economic climate (26% of Canadians
versus 37% of Americans).
Fifty-nine per cent of American adults agree that they would like to do
something different or non-traditional with their gifts this year
because of the economy, versus just 51% of Canadians.
Canadians continue to value alternative gifts to add meaning to the
holidays; 77% of Canadians would prefer to receive a meaningful gift
that helps others instead of a traditional holiday gift such as
clothing or electronics (74% in 2011).
Canadians seeking a fun way to do charitable acts over the holidays can
include World Vision Gifts (www.worldvision.ca/gifts) on their holiday shopping list - these alternative gifts provide
tangible donations to a child or family in Canada or around the world,
the gift giver gets a card they can give the gift recipient to outline
the difference being made in the recipient's name.
About the 2012 World Vision Holiday Giving Survey
This poll was conducted by telephone within the United States and Canada
by Harris Interactive on behalf of World Vision, Inc. between November
9 and November 13, 2012 among 1,012 U.S. adults ages 18+ and between
November 8 and November 12, 2012 among 1,000 Canadian adults 18+.
World Vision is a Christian relief, development and advocacy
organization dedicated to working with children, families and
communities to overcome poverty and injustice. World Vision serves all
people regardless of religion, race, ethnicity or gender.
Image with caption: "Despite economic conditions many Canadians remain charitable, helping others such as these children in Armenia. (CNW Group/World Vision Canada)". Image available at: http://photos.newswire.ca/images/download/20121115_C8704_PHOTO_EN_20757.jpg
SOURCE: World Vision Canada
For further information:
FOR COMPLETE SURVEY FINDINGS AND METHOD, B-ROLL, PHOTOS, or to arrange an interview, please contact:
Genevieve Barber - tel. 416-671-0086, Genevieve_Barber@worldvision.ca
Julia Rim Shepard - tel. 416-722-8770, Julia_RimShepard@worldvision.ca