Canada celebrates Jack Daniel's 160th birthday during September

Nationwide parties, a Canadian 160th Birthday cocktail and limited edition bottle* commemorate the festivities

TORONTO, Aug. 31 /CNW/ - For most people, birthdays come one day each year, but in Jack Daniel's case Canadians can celebrate on any day during a month-long birthday celebration this September. Jasper Newton "Jack" Daniel, who pioneered the world's best-selling whiskey, was born in Lynchburg, Tennessee, in September 1850, but due to the passage of time and fires, no one knows the exact date of his birth. This September, the folks at Jack Daniel's are celebrating Jack Daniel's 160th birthday with nationwide celebrations, a special Jack Daniel's birthday cocktail recipe and a limited edition bottle, only available in stores in September.

"Jack Daniel's is more than just a quality whiskey; it's an icon - a symbol of enduring, uncompromising taste," said Jeff Arnett, Master Distiller. "Mr. Jack has been there for so many of our celebrations over the years, this September we're here to celebrate the man."

Canadians can toast Mr. Jack by making Jack Daniel's new birthday cocktail, the Jack 160th. Created for the refined taste of the Canadian raconteur, the cocktail is one perfect way to enjoy Jack Daniel's.

JACK 160th Recipe

Jack Daniel's Tennessee Whiskey topped with lime, bitters and Old Jamaican brand ginger beer, garnished with a slice of lime and an orange peel.

How to prepare:

    
    Fill a rocks glass with ice.
    Add 1 1/2 oz. Jack Daniel's, the juice of 1/4 fresh lime, a dash of
    orange or Angostura bitters and 3 oz. ginger beer.
    Garnish with a lime wedge.
    

Canadians can taste the JACK 160th at one of the Jack Daniel's 160th birthday celebrations taking place across Canada at some of the best bars in Vancouver, Calgary, Edmonton, Regina, Toronto, Ottawa, Montreal, and Halifax.

To get ready for Jack Daniel's 160th birthday Canadians can try a variety of Jack Daniel's inspired food, drink and pop culture trivia:

    
    -   Create an iPod playlist featuring songs with Jack Daniel's-inspired
        lyrics
    -   Fire up the Labour Day weekend grill for some Tennessee Whiskey
        Burgers with a side of Jack Black Bean Dip and chips
    -   Challenge friends to a game of movie trivia by asking who can list
        every movie that Jack Daniel's has made a cameo in
    -   Pick up one of the new ready-to-drink cocktails; Jack and Coke, Jack
        and Lemonade or Jack and Ice Tea 4-packs, recently launched in
        Canada.
    

Your friends at Jack Daniel's remind you to drink responsibly.

*160th Anniversary Bottle is not available in Quebec

About Jack Daniel's

Officially registered by the U.S. Government in 1866, the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg, Tenn., the Jack Daniel Distillery is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey and Jack Daniel's Country Cocktails. Jack Daniel's encourages its friends to drink responsibly.

SOURCE JACK DANIEL'S TENNESSEE WHISKEY

For further information: For further information: For additional media inquiries, please contact: Dane Gergovich, Jennifer Alsop-Lee, Dane.Gergovich@mediaprofile.com, Jennifer.alsop-lee@mediaprofile.com, 416-342-1816, 416-342-1817

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JACK DANIEL'S TENNESSEE WHISKEY

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