TORONTO, March 19, 2014 /CNW/ - Canada could move from being one of the
top 20 net food exporting countries in the world to being one of the
top five within the next few years— while addressing the legitimate
needs of Canadians for safe, healthy and affordable food. The Canadian Food Strategy, unveiled by The Conference Board of Canada at the 3rd Canadian Food Summit 2014, is a blueprint for change in the food sector.
"The food sector already contributes more than 8 per cent of Canada's
gross domestic product and is directly responsible for hundreds of
thousands of jobs. But it can become even more successful if our
producers capture a larger share of the growing international food
market, said Michael Bloom, Vice-President, Industry and Business Strategy. "Taken as a whole, the
food sector has the potential to be among the foremost export
industries for Canada."
The food sector is already contributing more than 8 per cent of gross
domestic product to Canada's economy.
Canada has the potential to become one of the top five global exporters
Emerging markets offer the best opportunities for growth in exports.
The second day of the 3rd Canadian Food Summit: From Strategy to Action begins with a session called Developing a Food Export and Trade Action
Plan to Grow Canada's Food Sector.
The Canadian Food Strategy outlines several action items that could make
Canada a food-exporting superpower.
Expand presence in existing and emerging markets, including new markets.
Link aid and trade to address the challenge of global food security.
Negotiate multilateral and bilateral free trade agreements to improve
exporters' access to international markets.
Develop high-quality national, provincial, and regional food brands and
product specializations for wide sale internationally.
Build a Canada Brand to reinforce food brands and products using
positive images of Canada's natural environment and culture and our
reputation for product quality and safety.
The Canadian Food Strategy been developed from a conviction that
changing our nation's food system is both an opportunity and an
imperative. Each of the five elements of the Canadian Food Strategy --
industry prosperity, healthy food, food safety, household food
security, and environmental sustainability -- are closely interrelated.
For example, increasing Canada's production of food and export levels
must be done while minimizing negative impacts on the environment. And
improvements in diet and the success of food-related population health
efforts will reduce the incidence of chronic disease, which will, in
turn, reduce pressure on the health care system.
The Strategy sets out the eight goals and more than 60 desired outcomes,
and provides 110 action strategies that can help to achieve them.
To encourage implementation efforts and to track progress, the
Conference Board's Centre for Food in Canada intends to continue its work on promoting the Canadian Food Strategy
through three initiatives:
establish the Canadian Food Observatory to monitor progress in the food
sector and measure progress in achieving the goals of the Strategy.
produce an Annual Report Card: Food in Canada— Performance and Potential summarizing the progress made in the previous year, using metrics
established by the Observatory.
undertake further research on new and emerging issues.
SOURCE: Conference Board of Canada
For further information:
Yvonne Squires, Media Relations, Tel.: 613-526-3090 ext. 221