BUFFALO, N.Y., Sept. 23, 2016 /CNW/ -- New Era, the global headwear brand based in Buffalo, N.Y., announced today it will hold the company's first-ever hackathon event at its headquarters located in downtown Buffalo.
New Era will open its doors to developers, coders and designers on Friday, November 11, 2016. Teams of 1 to 4 people will be selected and have 24 hours to solve one of three challenges for the New Era brand. Teams will develop web-based and mobile solutions to help New Era improve its engagement with consumers. Presentations will be given to a panel of judges consisting of internal brand representatives and technology experts.
Prizes will be awarded to the top five teams or individuals. Participants with the best solutions have the chance to win a tour of New Era's cap manufacturing facility, the opportunity to custom design their very own cap and a $1,000.00 gift card.
"This is an opportunity for some of the best developers in this region to showcase their talents and abilities to key decision makers at New Era. We're always looking for new recruits in the Buffalo area," said Lorenz Gan, Vice President of IT, New Era. "Ultimately, we want to walk away from this event with fresh views on our product and our brand, while providing an environment that's challenging yet valuable to the participants."
The New Era Hackathon is sponsored by Interactive X, Inc., University at Buffalo, Red Bull and 43North. This event is free and open to the public.
More information about contest rules, prizes, judging and how to apply can be found at the hackathon's official website, www.newerahackathon.com.
ABOUT NEW ERA
Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries. For more information on New Era's global offices and partnerships, visit www.neweracap.com and social channels @neweracap.
SOURCE New Era
For further information: Dana Marciniak, New Era, 716.604.9039, Dana.Marciniak@neweracap.com, http://www.neweracap.com